Videos are great for adding the “wow” factor to your rental store’s marketing efforts.
When investigating a new product, what is the first thing that you notice?
Your boss has just tasked you with making a new quarterly newsletter for your rental company… Where do you start?
Take a fresh look at your rental business’s website. Is it doing everything it can for you in the year ahead?
Contractor supply and rental house, Stan Houston Equipment Company, Inc. of Sioux Falls, S.D., has thrived in a small market area many large rental companies would not consider.
Welcome to Ask Me Anything with Marie Engstrom and Michael Flanagan on Genie® Accessories!
Welcome to Ask Me Anything with Scott Owyen on the new ANSI and CSA Standards!
If you’re on LinkedIn, Twitter, Facebook, etc., do you have a clear reason why your rental business is participating there or are you out there because “everybody else is doing it”?
Growing a business is not easy, it involves a lot of time, dedication and hard work.
Equipment rental businesses purchase fixed assets, such as fleet equipment or company vehicles, to use in the course of their business activities.
People donate their time, money, and services to charity for various reasons.
A huge thank you to everyone that participated in this What Parts Mean for Your Business | Ask Me Anything event!
Think about the messages you might see on posters at a retail tire store.
One of the ways a growing rental company shows success is by expanding to new and different locations.
A huge thank you to everyone that participated in this Genie® Certified Pre-Owned Equipment | Ask Me Anything event!
Getting a healthy return on invested capital (ROIC) is a goal for rental companies, end users and manufacturers supplying the industry.
Capturing customer testimonials is a powerful marketing strategy.
Rental is a business driven by numbers.
Many businesses may be eligible for immediate and significant federal income tax savings from the full cost of equipment purchased and placed in service now.
A huge thank you to everyone that participated in this Rental Return on Invested Capital | Ask Me Anything event!
With more and more marketers focusing on inbound marketing campaigns to drive and deliver new rental business opportunities, content marketing (producing valuable, engaging content tailored to a specific audience) is bigger than ever because it builds your rental company’s brand and keeps your business top-of-mind during the renting process.