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BIM Provides a Digital, Dynamic Representation of Jobsites

Technology is changing the way business the world does business.

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The Brand Matters When Purchasing Used MEWP Equipment

There are reasons some aerial work platforms (AWP) is considered a top-tier brand, maintains its value and garners a fairly premium price in the used market.

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HBV, Spelle Germany Adds 105 Meters of Working Height to Its Fleet

This January, family-owned rental company HBV Hydraulikbühnen-Verleih GmbH (HBV), based in Spelle, northwestern Germany, received delivery of three Genie® Xtra Capacity™ (XC™) telescopic boom lifts.

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Top Tips for Hosting Your VIP Customers

Hosting customers in person is a great way to strengthen your rental store’s relationship with them.

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Rising Residual Values Will Take Your Business Higher

As a rental store owner, you are a savvy business person. You don’t want to just know how to make money on the equipment you have while you own it; you want to know how to make money on the equipment when you sell it too.

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Know Why Your Rental Company Is Using Social Media

If you’re on LinkedIn, Twitter, Facebook, etc., do you have a clear reason why your rental business is participating there or are you out there because “everybody else is doing it”?

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Marketing to Help Retain and Engage Existing Customers

Growing a business is not easy, it involves a lot of time, dedication and hard work.

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Choose Genuine Parts for Your Genie® MEWP Fleet

Mobile elevated work platforms, or commonly known as MEWPs, need to go through the proper maintenance and services to keep these machines running at an optimal level.

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Social Media Basics for the Rental Industry

Whether your rental company currently has a social media effort or just getting one started, there is a huge amount of information available on the Internet about everything you supposedly should be doing.

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Aerial Equipment Reliability Tips: Best Practices to Care for Your MEWP Fleet

Having worked in the Genie® field and phone support for over 20 years, I’ve noticed a couple of things about machine reliability.

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Four Tips for Using Printed Materials in Your Store’s Marketing Efforts

How often do you screen your emails?

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Equipment Depreciation 101

Equipment rental businesses purchase fixed assets, such as fleet equipment or company vehicles, to use in the course of their business activities.

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Marketing Your Rental Store Through Charitable Equipment Donations

People donate their time, money, and services to charity for various reasons.

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Rental Companies Need Public Relations

If your company rents construction, landscaping or industrial equipment, you should be doing some kind of proactive public relations (PR) effort to build your business.

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Put Your Rental Store’s Strengths Front and Center

Think about the messages you might see on posters at a retail tire store.

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Tips for Managing Marketing Efforts in Multiple Locations

One of the ways a growing rental company shows success is by expanding to new and different locations.

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Genie® Certified Pre-Owned Equipment | Ask Me Anything Sept. 17th-21st

A huge thank you to everyone that participated in this Genie® Certified Pre-Owned Equipment | Ask Me Anything event!

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Win-Win-Win Rental Relationships

Getting a healthy return on invested capital (ROIC) is a goal for rental companies, end users and manufacturers supplying the industry.

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What to Consider When Getting Into the Aerial Rental Market

Whether you’re a start-up or an established rental business, if you are thinking of getting into the aerial rental market – equipment that includes boom lifts, scissor lifts and telehandlers – there are more things to make decisions about than just what equipment to order.

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Customer Testimonials Should be Part of Your Marketing Efforts

Capturing customer testimonials is a powerful marketing strategy.

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What Can GoGenieLift.com Do for You?

Did you know that Genie has not one but two websites to help you find exactly what you are looking for?

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Search Smarter When Buying Used MEWP Equipment

Whether you’re a rental company or a contractor looking for used MEWP equipment to buy, you have similar search and purchase options.

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Tips for Making Money on Parts

As a rental store owner working in the equipment industry, parts are a small part of your business.

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How Residual Values Impact Your Rental Business

Rental is a business driven by numbers.

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New U.S. Tax Law Accelerates Income Tax Savings For Many Equipment Purchasers

Many businesses may be eligible for immediate and significant federal income tax savings from the full cost of equipment purchased and placed in service now.

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Stock Parts to Save Time and Money

Equipment downtime, whether for planned maintenance or unexpected repairs, is costly.

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Using Data for Better Rental Operations

Data takes the guesswork out of running a rental operation, and it is usually just a few clicks away.

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Advantages of Buying Used Aerial Work Platforms from Your OEM

There are many ways to buy used aerial work platforms in today’s technology-driven world.

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Parts Ordering Advice for Aerial Work Platforms

When an aerial work platform in your rental fleet is down, pressure is put on the service tech to get it back up and running as quickly as possible.

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What to Consider Before You Add New Equipment to Your Fleet

Investing in new product categories, or extending the size range of your current fleet of equipment, is a great way to expand your business’s reach with existing and new customers.

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Don’t Let Rental Equipment Sit Idle

With access to capital constrained, we are going to see the development of innovative equipment ownership strategies.

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Compact Telehandler Rental Essentials

Base questions to ask customer to match the right machine to the need

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How to Find the Right Used Equipment for Your Rental Fleet

In today’s market, there are numerous resources for buying used equipment — including auctions, local equipment distributors, manufacturers who take trade-ins, trade publications and used equipment websites.

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Get More for Your Money and Grow Your Business by Purchasing Used Equipment

Buying used equipment can be a smart way to reduce investment cost and increase profit margins.

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Invest in a Good Sales Team

No matter if you are a large or small rental house, public or private company, when you are reviewing your return on invested capital (ROIC) you have the same cost-of-ownership considerations as the competition: Price, freight, availability, maintenance and repair costs, to name a few.

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Why Inventory Management is Important in Rental Fleets

Over the last 10 years, our rental customers have become extremely more proficient in the tracking of rental fleets by machine — revenue generated, rental rates, time of utilization, maintenance/repair costs, interest costs, downtime, warranty costs/issues, depreciation and resale prices.

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