![background tile image](https://www.genielift.com/images/default-source/aerial-pros-featured-thumbnails/2---featured---changes-to-genie-booms-you-need-to-know-about.tmb-thumb385.jpg?Culture=en&sfvrsn=39c654b1_8)
Changes to Genie® Booms You Need to Know About
When the new ANSI A92 (United States) standards went into effect, driving alignment with ISO standards globally (including European EN280, Australian AS 1418.10 and Canadian CSA B354 standards), it impacted the way Genie® aerial access equipment is designed, manufactured, maintained and operated globally.
Continue Reading![background tile image](https://www.genielift.com/images/default-source/aerial-pros-featured-thumbnails/1---featured---choosing-the-right-material-lift.tmb-thumb385.jpg?Culture=en&sfvrsn=2cec289a_8)
Choosing the Right Material Lift
Having a diverse equipment fleet to meet the needs of a wide range of professionals is an essential component to help manage the ebb and flow of regular economic cycles.
Continue Reading![background tile image](https://www.genielift.com/images/default-source/aerial-pros-featured-thumbnails/featured---equipment-for-the-entertainment-industry.tmb-thumb385.jpg?Culture=en&sfvrsn=be562f48_8)
Lights, Camera, Action! Aerial Equipment for the Entertainment Industry
From auto racing to amusement parks and movie sets, aerial equipment applications reach beyond the more typical construction and maintenance settings.
Continue Reading![background tile image](https://www.genielift.com/images/default-source/aerial-pros-featured-thumbnails/featured---equipment-financing-during-covid.tmb-thumb385.jpg?Culture=en&sfvrsn=78a889eb_1)
Answering Your Questions About Equipment Financing During COVID-19
During a recent conference call with U.S. President Donald Trump, some state governors expressed concern about state revenue shortfalls caused by effects of the coronavirus 2019 (COVID-19).
Continue Reading![background tile image](https://www.genielift.com/images/default-source/aerial-pros-featured-thumbnails/featured-image---tips-for-engaging-when-everyone-is-remote.tmb-thumb385.jpg?Culture=en&sfvrsn=8640e51b_8)
Tips for Engaging with Colleagues and Customers When Face-to-Face Meetings Aren’t Possible
There is no substitute for a face-to-face communication. But, getting together in person isn’t always possible, particularly right now as cities, states and countries are asking people to stay at home.
Continue Reading![background tile image](https://www.genielift.com/images/default-source/aerial-pros-featured-thumbnails/featured-designing-in-3-d.tmb-thumb385.jpg?Culture=en&sfvrsn=b34a8962_8)
Designing in 3-D
As more firms are designing in 3-D, we are receiving an increase in demand from architects and our customers for Genie® BIM files.
Continue Reading![background tile image](https://www.genielift.com/images/default-source/aerial-pros-featured-thumbnails/83featured.tmb-thumb385.jpg?Culture=en&sfvrsn=311d715d_1)
Tips for Using Video in Your Marketing Effort
Videos are great for adding the “wow” factor to your rental store’s marketing efforts.
Continue Reading![background tile image](https://www.genielift.com/images/default-source/aerial-pros-featured-thumbnails/featured-what.tmb-thumb385.jpg?Culture=en&sfvrsn=1e8837f2_1)
What’s New with Electric Drive (E-Drive) in Access Equipment
Worldwide, and in Europe in particular, regulations regarding CO2 emissions and noise are becoming much stricter.
Continue Reading![background tile image](https://www.genielift.com/images/default-source/aerial-pros-featured-thumbnails/featured_s-65-xc-detail-10036.tmb-thumb385.jpg?Culture=en&sfvrsn=8ec884b4_2)
BIM Provides a Digital, Dynamic Representation of Jobsites
Technology is changing the way business the world does business.
Continue Reading![background tile image](https://www.genielift.com/images/default-source/aerial-pros-featured-thumbnails/featured-brand-matters-in-used-equipment-searches.tmb-thumb385.jpg?Culture=en&sfvrsn=edefa9ef_1)
The Brand Matters When Purchasing Used MEWP Equipment
There are reasons some aerial work platforms (AWP) is considered a top-tier brand, maintains its value and garners a fairly premium price in the used market.
Continue Reading![background tile image](https://www.genielift.com/images/default-source/aerial-pros-featured-thumbnails/featured-hbv-spelle-germany-adds-105-m-of-working-height-to-its-fleet.tmb-thumb385.jpg?Culture=en&sfvrsn=2f3872c0_1)
HBV, Spelle Germany Adds 105 Meters of Working Height to Its Fleet
This January, family-owned rental company HBV Hydraulikbühnen-Verleih GmbH (HBV), based in Spelle, northwestern Germany, received delivery of three Genie® Xtra Capacity™ (XC™) telescopic boom lifts.
Continue Reading![background tile image](https://www.genielift.com/images/default-source/aerial-pros-featured-thumbnails/featured-top-tips-for-hosting-your-vip-customers.tmb-thumb385.jpg?Culture=en&sfvrsn=dc6242b1_1)
Top Tips for Hosting Your VIP Customers
Hosting customers in person is a great way to strengthen your rental store’s relationship with them.
Continue Reading![background tile image](https://www.genielift.com/images/default-source/aerial-pros-featured-thumbnails/featured-rising-residual-values-will-take-your-business-higher.tmb-thumb385.jpg?Culture=en&sfvrsn=1ea35b99_1)
Rising Residual Values Will Take Your Business Higher
As a rental store owner, you are a savvy business person. You don’t want to just know how to make money on the equipment you have while you own it; you want to know how to make money on the equipment when you sell it too.
Continue Reading![background tile image](https://www.genielift.com/images/default-source/aerial-pros-featured-thumbnails/final-s-65-xc-18-coaster-1050.tmb-thumb385.jpg?Culture=en&sfvrsn=16c6ff9f_1)
Know Why Your Rental Company Is Using Social Media
If you’re on LinkedIn, Twitter, Facebook, etc., do you have a clear reason why your rental business is participating there or are you out there because “everybody else is doing it”?
Continue Reading![background tile image](https://www.genielift.com/images/default-source/aerial-pros-featured-thumbnails/featured-retain-customers-marketing.tmb-thumb385.jpg?Culture=en&sfvrsn=58a7d915_2)
Marketing to Help Retain and Engage Existing Customers
Growing a business is not easy, it involves a lot of time, dedication and hard work.
Continue Reading![background tile image](https://www.genielift.com/images/default-source/aerial-pros-featured-thumbnails/featured-choose-genie-genuine-parts87cb07ba87ca4a91b256231894194b48.tmb-thumb385.jpg?Culture=en&sfvrsn=4b039a19_2)
Choose Genuine Parts for Your Genie® MEWP Fleet
Mobile elevated work platforms, or commonly known as MEWPs, need to go through the proper maintenance and services to keep these machines running at an optimal level.
Continue Reading![background tile image](https://www.genielift.com/images/default-source/aerial-pros-featured-thumbnails/featured-sx-135xc_azzura_photography_-63_sh_1.tmb-thumb385.jpg?Culture=en&sfvrsn=c6ebcd67_2)
Social Media Basics for the Rental Industry
Whether your rental company currently has a social media effort or just getting one started, there is a huge amount of information available on the Internet about everything you supposedly should be doing.
Continue Reading![background tile image](https://www.genielift.com/images/default-source/aerial-pros-featured-thumbnails/featured-gs-4390-10311.tmb-thumb385.jpg?Culture=en&sfvrsn=eb57327a_2)
Aerial Equipment Reliability Tips: Best Practices to Care for Your MEWP Fleet
Having worked in the Genie® field and phone support for over 20 years, I’ve noticed a couple of things about machine reliability.
Continue Reading![background tile image](https://www.genielift.com/images/default-source/aerial-pros-featured-thumbnails/featured-img_2005.tmb-thumb385.jpg?Culture=en&sfvrsn=f4c81ccb_2)
Four Tips for Using Printed Materials in Your Store’s Marketing Efforts
How often do you screen your emails?
Continue Reading![background tile image](https://www.genielift.com/images/default-source/aerial-pros-featured-thumbnails/featured-s40_s60_s80_q3_ind_ext_h706.tmb-thumb385.jpg?Culture=en&sfvrsn=b8d9051d_2)
Equipment Depreciation 101
Equipment rental businesses purchase fixed assets, such as fleet equipment or company vehicles, to use in the course of their business activities.
Continue Reading![background tile image](https://www.genielift.com/images/default-source/aerial-pros-featured-thumbnails/featured-s-65_xc_10036793ec4033e44458bbf724aa47b4f0176.tmb-thumb385.jpg?Culture=en&sfvrsn=b866b2f1_2)
Marketing Your Rental Store Through Charitable Equipment Donations
People donate their time, money, and services to charity for various reasons.
Continue Reading