AerialPros Equipment

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Tips for Using Video in Your Marketing Effort

Videos are great for adding the “wow” factor to your rental store’s marketing efforts.

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What’s New with Electric Drive (E-Drive) in Access Equipment

Worldwide, and in Europe in particular, regulations regarding CO2 emissions and noise are becoming much stricter.

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BIM Provides a Digital, Dynamic Representation of Jobsites

Technology is changing the way business the world does business.

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The Brand Matters When Purchasing Used MEWP Equipment

There are reasons some aerial work platforms (AWP) is considered a top-tier brand, maintains its value and garners a fairly premium price in the used market.

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HBV, Spelle Germany Adds 105 Meters of Working Height to Its Fleet

This January, family-owned rental company HBV Hydraulikbühnen-Verleih GmbH (HBV), based in Spelle, northwestern Germany, received delivery of three Genie® Xtra Capacity™ (XC™) telescopic boom lifts.

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Top Tips for Hosting Your VIP Customers

Hosting customers in person is a great way to strengthen your rental store’s relationship with them.

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Rising Residual Values Will Take Your Business Higher

As a rental store owner, you are a savvy business person. You don’t want to just know how to make money on the equipment you have while you own it; you want to know how to make money on the equipment when you sell it too.

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Know Why Your Rental Company Is Using Social Media

If you’re on LinkedIn, Twitter, Facebook, etc., do you have a clear reason why your rental business is participating there or are you out there because “everybody else is doing it”?

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Marketing to Help Retain and Engage Existing Customers

Growing a business is not easy, it involves a lot of time, dedication and hard work.

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Choose Genuine Parts for Your Genie® MEWP Fleet

Mobile elevated work platforms, or commonly known as MEWPs, need to go through the proper maintenance and services to keep these machines running at an optimal level.

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Social Media Basics for the Rental Industry

Whether your rental company currently has a social media effort or just getting one started, there is a huge amount of information available on the Internet about everything you supposedly should be doing.

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Aerial Equipment Reliability Tips: Best Practices to Care for Your MEWP Fleet

Having worked in the Genie® field and phone support for over 20 years, I’ve noticed a couple of things about machine reliability.

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Four Tips for Using Printed Materials in Your Store’s Marketing Efforts

How often do you screen your emails?

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Equipment Depreciation 101

Equipment rental businesses purchase fixed assets, such as fleet equipment or company vehicles, to use in the course of their business activities.

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Marketing Your Rental Store Through Charitable Equipment Donations

People donate their time, money, and services to charity for various reasons.

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Rental Companies Need Public Relations

If your company rents construction, landscaping or industrial equipment, you should be doing some kind of proactive public relations (PR) effort to build your business.

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Put Your Rental Store’s Strengths Front and Center

Think about the messages you might see on posters at a retail tire store.

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Tips for Managing Marketing Efforts in Multiple Locations

One of the ways a growing rental company shows success is by expanding to new and different locations.

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Genie® Certified Pre-Owned Equipment | Ask Me Anything Sept. 17th-21st

A huge thank you to everyone that participated in this Genie® Certified Pre-Owned Equipment | Ask Me Anything event!

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Win-Win-Win Rental Relationships

Getting a healthy return on invested capital (ROIC) is a goal for rental companies, end users and manufacturers supplying the industry.

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What to Consider When Getting Into the Aerial Rental Market

Whether you’re a start-up or an established rental business, if you are thinking of getting into the aerial rental market – equipment that includes boom lifts, scissor lifts and telehandlers – there are more things to make decisions about than just what equipment to order.

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