Videos are great for adding the “wow” factor to your rental store’s marketing efforts.
Worldwide, and in Europe in particular, regulations regarding CO2 emissions and noise are becoming much stricter.
Technology is changing the way business the world does business.
There are reasons some aerial work platforms (AWP) is considered a top-tier brand, maintains its value and garners a fairly premium price in the used market.
This January, family-owned rental company HBV Hydraulikbühnen-Verleih GmbH (HBV), based in Spelle, northwestern Germany, received delivery of three Genie® Xtra Capacity™ (XC™) telescopic boom lifts.
Hosting customers in person is a great way to strengthen your rental store’s relationship with them.
As a rental store owner, you are a savvy business person. You don’t want to just know how to make money on the equipment you have while you own it; you want to know how to make money on the equipment when you sell it too.
If you’re on LinkedIn, Twitter, Facebook, etc., do you have a clear reason why your rental business is participating there or are you out there because “everybody else is doing it”?
Growing a business is not easy, it involves a lot of time, dedication and hard work.
Mobile elevated work platforms, or commonly known as MEWPs, need to go through the proper maintenance and services to keep these machines running at an optimal level.
Whether your rental company currently has a social media effort or just getting one started, there is a huge amount of information available on the Internet about everything you supposedly should be doing.
Having worked in the Genie® field and phone support for over 20 years, I’ve noticed a couple of things about machine reliability.
How often do you screen your emails?
Equipment rental businesses purchase fixed assets, such as fleet equipment or company vehicles, to use in the course of their business activities.
People donate their time, money, and services to charity for various reasons.
If your company rents construction, landscaping or industrial equipment, you should be doing some kind of proactive public relations (PR) effort to build your business.
Think about the messages you might see on posters at a retail tire store.
One of the ways a growing rental company shows success is by expanding to new and different locations.
A huge thank you to everyone that participated in this Genie® Certified Pre-Owned Equipment | Ask Me Anything event!
Getting a healthy return on invested capital (ROIC) is a goal for rental companies, end users and manufacturers supplying the industry.
Whether you’re a start-up or an established rental business, if you are thinking of getting into the aerial rental market – equipment that includes boom lifts, scissor lifts and telehandlers – there are more things to make decisions about than just what equipment to order.