Hosting customers in person is a great way to strengthen your rental store’s relationship with them.
If you’re on LinkedIn, Twitter, Facebook, etc., do you have a clear reason why your rental business is participating there or are you out there because “everybody else is doing it”?
On-site events at your rental business create a wide range of opportunities.
Growing a business is not easy, it involves a lot of time, dedication and hard work.
Whether your rental company currently has a social media effort or just getting one started, there is a huge amount of information available on the Internet about everything you supposedly should be doing.
People donate their time, money, and services to charity for various reasons.
If your company rents construction, landscaping or industrial equipment, you should be doing some kind of proactive public relations (PR) effort to build your business.
Think about the messages you might see on posters at a retail tire store.
One of the ways a growing rental company shows success is by expanding to new and different locations.
You have some satisfied, even delighted, customers.
As we celebrated Genie turning 50 in 2016, a lot of people asked what our secret was; how have we succeeded in the aerial industry for over 50 years?
Whether you’re a start-up or an established rental business, if you are thinking of getting into the aerial rental market – equipment that includes boom lifts, scissor lifts and telehandlers – there are more things to make decisions about than just what equipment to order.
Capturing customer testimonials is a powerful marketing strategy.
Every day, your customers’ inboxes are flooded with newsletters, and it might be hard for your customers to differentiate your rental store’s effort from the competition’s.
With more and more marketers focusing on inbound marketing campaigns to drive and deliver new rental business opportunities, content marketing (producing valuable, engaging content tailored to a specific audience) is bigger than ever because it builds your rental company’s brand and keeps your business top-of-mind during the renting process.
For many people who attend tradeshows or special events, the tradeshow begins when they step into your booth for the first time, looking at your equipment offerings and chatting with your employees.
Ten years ago, social media was not seen as a medium by which to conduct business.
Whether you’re new to the industry or have been around for a while, every rental store owner’s goal is to build a business that will grow and expand over time.
Our goal at Genie is to produce industry-leading aerial lift equipment designed and built to maximize machine uptime and provide the highest rental return on invested capital (rROIC) to our customers.
In today’s rental industry, competition in the aerial marketplace is intense, with many rental options available for prospective customers.
Equipment acquisition decisions are more involved than just picking which models to stock in your rental fleet.
The Rental Show is full of activities for everyone to participate in, but sometimes you need a break in the action to check out some of the local attractions.
Unless you’re in the marketing business, chances are that you don’t fully understand what public relations is and/or how it is different from advertising.