Aerial Pros

Tips for Engaging with Colleagues and Customers When Face-to-Face Meetings Aren’t Possible

There is no substitute for a face-to-face communication. But, getting together in person isn’t always possible, particularly right now as cities, states and countries are asking people to stay at home.

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BIM Makes Jobsite Planning and Construction Easier, More Efficient and More Profitable

Savvy contractors are now using BIM (Building Information Modeling) files to preplan equipment needs for upcoming projects.

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Top 5 Tips for Using Telematics to Maintain a MEWP Fleet

Increased market competition and competitive rental rates are significant challenges for rental companies.

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Aerial Equipment 101: What Is an Aerial Work Platform?

Aerial work platforms — or AWPs, as they are more commonly known — are economical, portable models that lift one or two workers.

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Stepping up on Safety in challenging Netting Application in Scotland

For scale, no show in Scotland can rival the Royal Edinburgh Military Tattoo.

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Incorporate Customers in Your Rental Store's Marketing Efforts

When business owners think about marketing, they usually think about attracting new customers.

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Making Way for Genoa's New Morandi Bridge, Italy

Two Genie® SX™-180 boom lifts involved in a high-precision demolition process.

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Tips for Using Video in Your Marketing Effort

Videos are great for adding the “wow” factor to your rental store’s marketing efforts.

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The Importance of Good Product Photography

When investigating a new product, what is the first thing that you notice?

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Tips on How to Make a Great Internal Company Newsletter

Your boss has just tasked you with making a new quarterly newsletter for your rental company… Where do you start?

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Manually Propelled vs. Self-Propelled MEWPs

Mobile elevating work platforms, or MEWPs, come in a variety of sizes and options.

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Make Your Website Work Harder for Your Rental Company

Take a fresh look at your rental business’s website. Is it doing everything it can for you in the year ahead?

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Ramping Up: Handling Equipment Spikes in Small Markets

Contractor supply and rental house, Stan Houston Equipment Company, Inc. of Sioux Falls, S.D., has thrived in a small market area many large rental companies would not consider.

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Top Tips for Hosting Your VIP Customers

Hosting customers in person is a great way to strengthen your rental store’s relationship with them.

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Know Why Your Rental Company Is Using Social Media

If you’re on LinkedIn, Twitter, Facebook, etc., do you have a clear reason why your rental business is participating there or are you out there because “everybody else is doing it”?

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Build Customer Relationships and Business with Events

On-site events at your rental business create a wide range of opportunities.

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Marketing to Help Retain and Engage Existing Customers

Growing a business is not easy, it involves a lot of time, dedication and hard work.

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Social Media Basics for the Rental Industry

Whether your rental company currently has a social media effort or just getting one started, there is a huge amount of information available on the Internet about everything you supposedly should be doing.

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Marketing Your Rental Store Through Charitable Equipment Donations

People donate their time, money, and services to charity for various reasons.

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Rental Companies Need Public Relations

If your company rents construction, landscaping or industrial equipment, you should be doing some kind of proactive public relations (PR) effort to build your business.

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Put Your Rental Store’s Strengths Front and Center

Think about the messages you might see on posters at a retail tire store.

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