Marketing Your Rental Store Through Charitable Equipment Donations
People donate their time, money, and services to charity for various reasons. These reasons may include growing one’s self worth, setting an example or simply gaining respect. But, what if I told you that donating to charity could also benefit your rental business? Donating a piece of aerial lift equipment to a charity for short-term, or long-term, use could potentially make your rental business boom.
Charitable organizations are notorious for impacting the surrounding community. With the impact that these organizations have, the visibility of your rental business will increase substantially when donating a piece of equipment for use on a specific project. When a charity uses your rental equipment, your rental store’s brand name and logo will be advertised to the community. As a result, your rental business’s brand recognition will expand. Brand recognition leads to more customers, which leads to more revenue for your store.
As revenue expands, so will your rental business’s growth opportunities in the community. Community relations are an important aspect of the modern business. Having good community relations builds credibility for your rental business not just with your customers, but with other businesses, with your city government, with local organizations and with your store’s neighbors. By donating a piece of equipment to a charity, you are building positive community relations for your business.
Not only does the charitable giving of a business have an effect on community relations but also its employees. Businesses that donate to charities tend to have an increase in employee morale. These acts form unity among your employees and improve collaboration within your business.
Donating the use of your rental equipment to a charitable organization can be a substantial way to grow your rental business. By donating, your brand recognition will spread throughout the community resulting in revenue. While your brand recognition spreads, so will positive community relations about your company. And because you are giving back to the community, your employees will feel a sense of pride, resulting in a more productive workday. It’s a win-win-win situation.