AerialPros Equipment

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The Value of a Certified Aerial Equipment Service Technician

Your aerial equipment fleet is a huge investment for your rental company, so it’s important that your service technicians are properly trained to perform the necessary maintenance and repair work needed to keep your investment up and running.

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Tips for Using Video in Your Marketing Effort

Videos are great for adding the “wow” factor to your rental store’s marketing efforts.

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The Importance of Good Product Photography

When investigating a new product, what is the first thing that you notice?

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Tips on How to Make a Great Internal Company Newsletter

Your boss has just tasked you with making a new quarterly newsletter for your rental company… Where do you start?

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Utilize Telematics to Maintain a MEWP Fleet

Increased market competition and competitive rental rates are significant challenges for rental companies.

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Updated Training Requirements

One of the biggest challenges facing our industry today is how to increase awareness about why safety training is so important.

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Make Your Website Work Harder for Your Rental Company

Take a fresh look at your rental business’s website. Is it doing everything it can for you in the year ahead?

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Routine Maintenance Overview for Genie® Telehandlers

Reminding your customers about the importance of checking fluid levels and greasing the machine daily should be something your employees do whenever a telehandler goes out on rent.

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MEWP Safe Use Plan Guidance

The operation of any Mobile Elevating Work Platform (MEWP) is subject to certain hazards that can be protected against only by the exercise of intelligence, care and common sense, and not by any device.

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New Era with New Opportunities

With Tier 4 emissions standards compliance underway, it’s time to turn our attention to the next “big thing” to impact the aerial rental market — ANSI A92 and CSA B354 standards are about to get a facelift.

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Tips for Marketing Your Rental Store Online

Whether your rental company currently has an online marketing strategy or is just getting one started, there is a huge amount of information available on the Internet about everything you supposedly should be doing.

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Practical Innovations for You

Work always has to be done in the air, such as putting ventilation ducts in place, installing HVAC systems, painting ceilings or roofs, mounting electrical boxes, welding structures or trimming trees.

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Reaching New Heights in Aerial Lift Hybrid Technology

Power systems for aerial work platforms continue to evolve, just like the machines they drive. It wasn't long ago that engine choices were simply: "Give me a diesel engine for outdoor applications and battery-powered for working indoors."

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Tips for Building a Successful Rental Business

Whether you’re new to the industry or have been around for a while, every rental store owner’s goal is to build a business that will grow and expand over time.

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Spec’ing a Telehandler for Productivity

The telehandler’s ability to lift, move and place a range of materials and tools make it an indispensable machine for elevating efficiency and productivity on the job.

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Parts Ordering Advice for Aerial Work Platforms

When an aerial work platform in your rental fleet is down, pressure is put on the service tech to get it back up and running as quickly as possible.

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Lessons Learned in 50 Years

One of the best parts of getting ready to celebrate the company’s 50th anniversary is reflecting about what Genie has achieved in the last 50 years — how we’ve helped shape the industry, and how it shaped us.

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rROIC For Rental Stores

No matter if you are a large or small rental house, public or private company, new to the industry or have been serving aerial markets for as long as Genie has been, when you are reviewing your return on invested capital (ROIC) you have the same cost-of-ownership considerations as the competition: Price, freight, availability, maintenance and repair costs, to name a few.

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Rental Ready – The Importance of Performing Preventative Maintenance and Inspection Tasks

Aerial equipment, including booms, scissor lifts and telehandlers, are some of the most frequently rented and used machines on jobsites.

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Up Around and Over – Genie Boom Lifts

Genie® articulating and telescopic boom lifts give operators the reach and reliable performance they need to get aerial projects done.

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