
Tips for Using Video in Your Marketing Effort
Videos are great for adding the “wow” factor to your rental store’s marketing efforts.
Continue Reading

The Importance of Good Product Photography
When investigating a new product, what is the first thing that you notice?
Continue Reading

Tips on How to Make a Great Internal Company Newsletter
Your boss has just tasked you with making a new quarterly newsletter for your rental company… Where do you start?
Continue Reading

Ramping Up: Handling Equipment Spikes in Small Markets
Contractor supply and rental house, Stan Houston Equipment Company, Inc. of Sioux Falls, S.D., has thrived in a small market area many large rental companies would not consider.
Continue Reading

Genie® Accessories | Ask Me Anything August 19th-23rd, 2019
Welcome to Ask Me Anything with Marie Engstrom and Michael Flanagan on Genie® Accessories!
Continue Reading

The Power of Data
Increased market competition and competitive rental rates are significant challenges for rental companies.
Continue Reading

ANSI & CSA Standards | Ask Me Anything June 10th-14th, 2019
Welcome to Ask Me Anything with Scott Owyen on the new ANSI and CSA Standards!
Continue Reading

Top Tips for Hosting Your VIP Customers
Hosting customers in person is a great way to strengthen your rental store’s relationship with them.
Continue Reading

Rising Residual Values Will Take Your Business Higher
As a rental store owner, you are a savvy business person. You don’t want to just know how to make money on the equipment you have while you own it; you want to know how to make money on the equipment when you sell it too.
Continue Reading

Data and How It Can Build Your Business | Ask Me Anything Jan 29th - Feb 1st
A huge thank you to everyone that participated in this Ask Me Anything event!
Continue Reading

Four Tips for Using Printed Materials in Your Store’s Marketing Efforts
How often do you screen your emails?
Continue Reading

Equipment Depreciation 101
Equipment rental businesses purchase fixed assets, such as fleet equipment or company vehicles, to use in the course of their business activities.
Continue Reading

Marketing Your Rental Store Through Charitable Equipment Donations
People donate their time, money, and services to charity for various reasons.
Continue Reading

What Parts Mean for Your Business | Ask Me Anything Dec. 3rd-7th
A huge thank you to everyone that participated in this What Parts Mean for Your Business | Ask Me Anything event!
Continue Reading

Put Your Rental Store’s Strengths Front and Center
Think about the messages you might see on posters at a retail tire store.
Continue Reading

Service Minute: Aerial Equipment Reliability Tips
Having worked in the Genie® field and phone support for over 20 years, I’ve noticed a couple of things about machine reliability
Continue Reading

Win-Win-Win Rental Relationships
Getting a healthy return on invested capital (ROIC) is a goal for rental companies, end users and manufacturers supplying the industry.
Continue Reading

Rental Customers Want To Do More with Mobile
The first iPhone was introduced 10 years ago, which is why it’s so amazing to see how mobile devices (like smartphones) have changed the way much of the population lives and works.
Continue Reading

How Residual Values Impact Your Rental Business
Rental is a business driven by numbers.
Continue Reading

New U.S. Tax Law Accelerates Income Tax Savings For Many Equipment Purchasers
Many businesses may be eligible for immediate and significant federal income tax savings from the full cost of equipment purchased and placed in service now.
Continue Reading

Focus on Content to Keep Your Rental Company’s Website Relevant
With more and more marketers focusing on inbound marketing campaigns to drive and deliver new rental business opportunities, content marketing (producing valuable, engaging content tailored to a specific audience) is bigger than ever because it builds your rental company’s brand and keeps your business top-of-mind during the renting process.
Continue Reading