Videos are great for adding the “wow” factor to your rental store’s marketing efforts.
When investigating a new product, what is the first thing that you notice?
Your boss has just tasked you with making a new quarterly newsletter for your rental company… Where do you start?
Contractor supply and rental house, Stan Houston Equipment Company, Inc. of Sioux Falls, S.D., has thrived in a small market area many large rental companies would not consider.
Welcome to Ask Me Anything with Marie Engstrom and Michael Flanagan on Genie® Accessories!
Increased market competition and competitive rental rates are significant challenges for rental companies.
Welcome to Ask Me Anything with Scott Owyen on the new ANSI and CSA Standards!
Hosting customers in person is a great way to strengthen your rental store’s relationship with them.
As a rental store owner, you are a savvy business person. You don’t want to just know how to make money on the equipment you have while you own it; you want to know how to make money on the equipment when you sell it too.
A huge thank you to everyone that participated in this Ask Me Anything event!
How often do you screen your emails?
Equipment rental businesses purchase fixed assets, such as fleet equipment or company vehicles, to use in the course of their business activities.
People donate their time, money, and services to charity for various reasons.
A huge thank you to everyone that participated in this What Parts Mean for Your Business | Ask Me Anything event!
Think about the messages you might see on posters at a retail tire store.
Having worked in the Genie® field and phone support for over 20 years, I’ve noticed a couple of things about machine reliability
Getting a healthy return on invested capital (ROIC) is a goal for rental companies, end users and manufacturers supplying the industry.
The first iPhone was introduced 10 years ago, which is why it’s so amazing to see how mobile devices (like smartphones) have changed the way much of the population lives and works.
Rental is a business driven by numbers.
Many businesses may be eligible for immediate and significant federal income tax savings from the full cost of equipment purchased and placed in service now.
With more and more marketers focusing on inbound marketing campaigns to drive and deliver new rental business opportunities, content marketing (producing valuable, engaging content tailored to a specific audience) is bigger than ever because it builds your rental company’s brand and keeps your business top-of-mind during the renting process.