If your company rents construction, landscaping or industrial equipment, you should be doing some kind of proactive public relations (PR) effort to build your business.
Think about the messages you might see on posters at a retail tire store.
One of the ways a growing rental company shows success is by expanding to new and different locations.
A huge thank you to everyone that participated in this Genie® Certified Pre-Owned Equipment | Ask Me Anything event!
Getting a healthy return on invested capital (ROIC) is a goal for rental companies, end users and manufacturers supplying the industry.
Whether you’re a start-up or an established rental business, if you are thinking of getting into the aerial rental market – equipment that includes boom lifts, scissor lifts and telehandlers – there are more things to make decisions about than just what equipment to order.
Capturing customer testimonials is a powerful marketing strategy.
Did you know that Genie has not one but two websites to help you find exactly what you are looking for?
Whether you’re a rental company or a contractor looking for used MEWP equipment to buy, you have similar search and purchase options.
As a rental store owner working in the equipment industry, parts are a small part of your business.
Rental is a business driven by numbers.
Many businesses may be eligible for immediate and significant federal income tax savings from the full cost of equipment purchased and placed in service now.
Equipment downtime, whether for planned maintenance or unexpected repairs, is costly.
Data takes the guesswork out of running a rental operation, and it is usually just a few clicks away.
There are many ways to buy used aerial work platforms in today’s technology-driven world.
When a mobile elevating work platform (MEWP) in your rental fleet is down, pressure is put on the service tech to get it back up and running as quickly as possible.
Investing in new product categories, or extending the size range of your current fleet of equipment, is a great way to expand your business’s reach with existing and new customers.
With access to capital constrained, we are going to see the development of innovative equipment ownership strategies.
Base questions to ask customer to match the right machine to the need
In today’s market, there are numerous resources for buying used equipment — including auctions, local equipment distributors, manufacturers who take trade-ins, trade publications and used equipment websites.
Buying used equipment can be a smart way to reduce investment cost and increase profit margins.