Aerial Pros

Make Your Website Work Harder for Your Rental Company

Take a fresh look at your rental business’s website. Is it doing everything it can for you in the year ahead?

Ramping Up: Handling Equipment Spikes in Small Markets

Contractor supply and rental house, Stan Houston Equipment Company, Inc. of Sioux Falls, S.D., has thrived in a small market area many large rental companies would not consider.

Utilizing Telematics to Maintain a MEWP Fleet

Controlling the cost of a MEWP rental fleet is important to be a profitable rental company, but where to begin?

The Power of Data

Increased market competition and competitive rental rates are significant challenges for rental companies.

Top Tips for Hosting Your VIP Customers

Hosting customers in person is a great way to strengthen your rental store’s relationship with them.

Rising Residual Values Will Take Your Business Higher

As a rental store owner, you are a savvy business person. You don’t want to just know how to make money on the equipment you have while you own it; you want to know how to make money on the equipment when you sell it too.

Questions to Help Select the Right Mobile Elevating Work Platform for the Job

If you are new to renting mobile elevating work platforms (MEWPs), it is important to look for an equipment vendor you can use as a trusted advisor.

Know Why Your Rental Company Is Using Social Media

If you’re on LinkedIn, Twitter, Facebook, etc., do you have a clear reason why your rental business is participating there or are you out there because “everybody else is doing it”?

Build Customer Relationships and Business with Events

On-site events at your rental business create a wide range of opportunities.

Buy OEM Tires for Your MEWP Fleet

Aftermarket parts may seem like a small part of your rental business, but they can have a big impact on your bottom line.

Data and How It Can Build Your Business | Ask Me Anything Jan 29th - Feb 1st

A huge thank you to everyone that participated in this Ask Me Anything event!

Aerial Equipment Reliability Tips: Best Practices to Care for Your MEWP Fleet

Having worked in the Genie® field and phone support for over 20 years, I’ve noticed a couple of things about machine reliability.

Four Tips for Using Printed Materials in Your Store’s Marketing Efforts

How often do you screen your emails?

Equipment Depreciation 101

Equipment rental businesses purchase fixed assets, such as fleet equipment or company vehicles, to use in the course of their business activities.

Selecting the Best Aerial Lift to Fit Your Jobsite Needs

While every jobsite has its unique challenges and requirements, there are a few key elements that will help you determine the best fit machine for the job.

Marketing Your Rental Store Through Charitable Equipment Donations

People donate their time, money, and services to charity for various reasons.

What Parts Mean for Your Business | Ask Me Anything Dec. 3rd-7th

A huge thank you to everyone that participated in this What Parts Mean for Your Business | Ask Me Anything event!

Rental Companies Need Public Relations

If your company rents construction, landscaping or industrial equipment, you should be doing some kind of proactive public relations (PR) effort to build your business.