Take a fresh look at your rental business’s website. Is it doing everything it can for you in the year ahead?
Contractor supply and rental house, Stan Houston Equipment Company, Inc. of Sioux Falls, S.D., has thrived in a small market area many large rental companies would not consider.
Controlling the cost of a MEWP rental fleet is important to be a profitable rental company, but where to begin?
Increased market competition and competitive rental rates are significant challenges for rental companies.
Hosting customers in person is a great way to strengthen your rental store’s relationship with them.
As a rental store owner, you are a savvy business person. You don’t want to just know how to make money on the equipment you have while you own it; you want to know how to make money on the equipment when you sell it too.
If you are new to renting mobile elevating work platforms (MEWPs), it is important to look for an equipment vendor you can use as a trusted advisor.
If you’re on LinkedIn, Twitter, Facebook, etc., do you have a clear reason why your rental business is participating there or are you out there because “everybody else is doing it”?
On-site events at your rental business create a wide range of opportunities.
Aftermarket parts may seem like a small part of your rental business, but they can have a big impact on your bottom line.
A huge thank you to everyone that participated in this Ask Me Anything event!
Having worked in the Genie® field and phone support for over 20 years, I’ve noticed a couple of things about machine reliability.
How often do you screen your emails?
Equipment rental businesses purchase fixed assets, such as fleet equipment or company vehicles, to use in the course of their business activities.
While every jobsite has its unique challenges and requirements, there are a few key elements that will help you determine the best fit machine for the job.
People donate their time, money, and services to charity for various reasons.
A huge thank you to everyone that participated in this What Parts Mean for Your Business | Ask Me Anything event!
If your company rents construction, landscaping or industrial equipment, you should be doing some kind of proactive public relations (PR) effort to build your business.
One of the ways a growing rental company shows success is by expanding to new and different locations.
Having worked in the Genie® field and phone support for over 20 years, I’ve noticed a couple of things about machine reliability
As we celebrated Genie turning 50 in 2016, a lot of people asked what our secret was; how have we succeeded in the aerial industry for over 50 years?
A huge thank you to everyone that participated in this Genie® Certified Pre-Owned Equipment | Ask Me Anything event!
Getting a healthy return on invested capital (ROIC) is a goal for rental companies, end users and manufacturers supplying the industry.
Capturing customer testimonials is a powerful marketing strategy.
The first iPhone was introduced 10 years ago, which is why it’s so amazing to see how mobile devices (like smartphones) have changed the way much of the population lives and works.
Rental is a business driven by numbers.
Many businesses may be eligible for immediate and significant federal income tax savings from the full cost of equipment purchased and placed in service now.
A huge thank you to everyone that participated in this Rental Return on Invested Capital | Ask Me Anything event!
Replacement components costs are individually small, but their impact on rental uptime is unquestionable. Genie® aerial equipment is some of the most frequently rented and used machines on jobsites — having the right parts in stock and at the right time, keeps your aerial equipment fleet “rent-ready.”
Equipment downtime, whether for planned maintenance or unexpected repairs, is costly.
Data takes the guesswork out of running a rental operation, and it is usually just a few clicks away.
Ten years ago, social media was not seen as a medium by which to conduct business.
Aerial equipment is among the most rented machines in your rental store’s fleet.
There are many ways to buy used aerial work platforms in today’s technology-driven world.
Celebrating 50 years in business is a major accomplishment, and if there is one thing I believe has gotten Genie to this point, it’s the people.
No matter what size of aerial equipment fleet you have — from 1 to 100 machines — equipment management is something you do every day.