AerialPros Equipment

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Make Your Website Work Harder for Your Rental Company

Take a fresh look at your rental business’s website. Is it doing everything it can for you in the year ahead?

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Ramping Up: Handling Equipment Spikes in Small Markets

Contractor supply and rental house, Stan Houston Equipment Company, Inc. of Sioux Falls, S.D., has thrived in a small market area many large rental companies would not consider.

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Utilizing Telematics to Maintain a MEWP Fleet

Controlling the cost of a MEWP rental fleet is important to be a profitable rental company, but where to begin?

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The Power of Data

Increased market competition and competitive rental rates are significant challenges for rental companies.

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Top Tips for Hosting Your VIP Customers

Hosting customers in person is a great way to strengthen your rental store’s relationship with them.

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Rising Residual Values Will Take Your Business Higher

As a rental store owner, you are a savvy business person. You don’t want to just know how to make money on the equipment you have while you own it; you want to know how to make money on the equipment when you sell it too.

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Questions to Help Select the Right Mobile Elevating Work Platform for the Job

If you are new to renting mobile elevating work platforms (MEWPs), it is important to look for an equipment vendor you can use as a trusted advisor.

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Know Why Your Rental Company Is Using Social Media

If you’re on LinkedIn, Twitter, Facebook, etc., do you have a clear reason why your rental business is participating there or are you out there because “everybody else is doing it”?

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Build Customer Relationships and Business with Events

On-site events at your rental business create a wide range of opportunities.

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Buy OEM Tires for Your MEWP Fleet

Aftermarket parts may seem like a small part of your rental business, but they can have a big impact on your bottom line.

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Data and How It Can Build Your Business | Ask Me Anything Jan 29th - Feb 1st

A huge thank you to everyone that participated in this Ask Me Anything event!

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Aerial Equipment Reliability Tips: Best Practices to Care for Your MEWP Fleet

Having worked in the Genie® field and phone support for over 20 years, I’ve noticed a couple of things about machine reliability.

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Four Tips for Using Printed Materials in Your Store’s Marketing Efforts

How often do you screen your emails?

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Equipment Depreciation 101

Equipment rental businesses purchase fixed assets, such as fleet equipment or company vehicles, to use in the course of their business activities.

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Selecting the Best Aerial Lift to Fit Your Jobsite Needs

While every jobsite has its unique challenges and requirements, there are a few key elements that will help you determine the best fit machine for the job.

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Marketing Your Rental Store Through Charitable Equipment Donations

People donate their time, money, and services to charity for various reasons.

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What Parts Mean for Your Business | Ask Me Anything Dec. 3rd-7th

A huge thank you to everyone that participated in this What Parts Mean for Your Business | Ask Me Anything event!

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Rental Companies Need Public Relations

If your company rents construction, landscaping or industrial equipment, you should be doing some kind of proactive public relations (PR) effort to build your business.

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Tips for Managing Marketing Efforts in Multiple Locations

One of the ways a growing rental company shows success is by expanding to new and different locations.

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Service Minute: Aerial Equipment Reliability Tips

Having worked in the Genie® field and phone support for over 20 years, I’ve noticed a couple of things about machine reliability

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It’s All About the People

As we celebrated Genie turning 50 in 2016, a lot of people asked what our secret was; how have we succeeded in the aerial industry for over 50 years?

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Genie® Certified Pre-Owned Equipment | Ask Me Anything Sept. 17th-21st

A huge thank you to everyone that participated in this Genie® Certified Pre-Owned Equipment | Ask Me Anything event!

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Win-Win-Win Rental Relationships

Getting a healthy return on invested capital (ROIC) is a goal for rental companies, end users and manufacturers supplying the industry.

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Customer Testimonials Should be Part of Your Marketing Efforts

Capturing customer testimonials is a powerful marketing strategy.

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Rental Customers Want To Do More with Mobile

The first iPhone was introduced 10 years ago, which is why it’s so amazing to see how mobile devices (like smartphones) have changed the way much of the population lives and works.

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How Residual Values Impact Your Rental Business

Rental is a business driven by numbers.

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New U.S. Tax Law Accelerates Income Tax Savings For Many Equipment Purchasers

Many businesses may be eligible for immediate and significant federal income tax savings from the full cost of equipment purchased and placed in service now.

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Rental Return on Invested Capital | Ask Me Anything March 26th-30th

A huge thank you to everyone that participated in this Rental Return on Invested Capital | Ask Me Anything event!

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Stock Up on Service Kits

Replacement components costs are individually small, but their impact on rental uptime is unquestionable. Genie® aerial equipment is some of the most frequently rented and used machines on jobsites — having the right parts in stock and at the right time, keeps your aerial equipment fleet “rent-ready.”

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Stock Parts to Save Time and Money

Equipment downtime, whether for planned maintenance or unexpected repairs, is costly.

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Using Data for Better Rental Operations

Data takes the guesswork out of running a rental operation, and it is usually just a few clicks away.

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How Content Can Grow Your Rental Business

Ten years ago, social media was not seen as a medium by which to conduct business.

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Aerial Fleet Management: Considerations for 2WD vs. 4WD Boom Lifts

Aerial equipment is among the most rented machines in your rental store’s fleet.

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Advantages of Buying Used Aerial Work Platforms from Your OEM

There are many ways to buy used aerial work platforms in today’s technology-driven world.

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Go to the Place, Go to the Person, Go to the Process

Celebrating 50 years in business is a major accomplishment, and if there is one thing I believe has gotten Genie to this point, it’s the people.

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Using Telematics to Manage Your Fleet

No matter what size of aerial equipment fleet you have — from 1 to 100 machines — equipment management is something you do every day.

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