Aerial Pros

Case Study: Electrical Training Alliance Partners with Genie to Offer Aerial Operators’ Training for the New Generation of Apprentices and Journeymen

Safety is always job one on every work site.

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Reaching New Heights in Aerial Lift Hybrid Technology

Power systems for aerial work platforms continue to evolve, just like the machines they drive. It wasn't long ago that engine choices were simply: "Give me a diesel engine for outdoor applications and battery-powered for working indoors."

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Hybrids vs. Tier 4

What if you combined a Ford F150 work truck with a Tesla electric car?

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New U.S. Tax Law Accelerates Income Tax Savings For Many Equipment Purchasers

Many businesses may be eligible for immediate and significant federal income tax savings from the full cost of equipment purchased and placed in service now.

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Rental Return on Invested Capital | Ask Me Anything March 26th-30th

A huge thank you to everyone that participated in this Rental Return on Invested Capital | Ask Me Anything event!

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Stock Up on Service Kits

Replacement components costs are individually small, but their impact on rental uptime is unquestionable. Genie® aerial equipment is some of the most frequently rented and used machines on jobsites — having the right parts in stock and at the right time, keeps your aerial equipment fleet “rent-ready.”

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Focus on Content to Keep Your Rental Company’s Website Relevant

With more and more marketers focusing on inbound marketing campaigns to drive and deliver new rental business opportunities, content marketing (producing valuable, engaging content tailored to a specific audience) is bigger than ever because it builds your rental company’s brand and keeps your business top-of-mind during the renting process.

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Genie Safety Minute: Application Considerations

Genie Safety Minute is intended to facilitate health and safety discussions on the job site.

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Hy(brid) Anxiety

Admittedly, at the surface, the overall fuel electric Genie Z-60/37 FE package is a revolutionary concept in design, increasing application versatility without sacrificing power or productivity.

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Interpreting a Telehandler’s Load Charts

When the job calls for lifting, moving and placing materials on jobsites, telehandlers are a great go-to equipment choice, because these machines can complete all those tasks with just one unit — as opposed to needing a combination of machines, such as a skid steer loader and small crane to complete a job.

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Stock Parts to Save Time and Money

Equipment downtime, whether for planned maintenance or unexpected repairs, is costly.

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Marketing Your Rental Store at Tradeshows and Special Events — Step 1

For many people who attend tradeshows or special events, the tradeshow begins when they step into your booth for the first time, looking at your equipment offerings and chatting with your employees.

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Genie Safety Minute: Exiting an Elevated Platform

Genie Safety Minute is intended to facilitate health and safety discussions on the job site.

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Using Data for Better Rental Operations

Data takes the guesswork out of running a rental operation, and it is usually just a few clicks away.

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Building Heritage Enlists Genie® Lift Equipment to Boost Restoration Efficiency

Traveling along the scenic northeastern U.S. countryside, one can’t help but notice many historic buildings.

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Aerial Pros Minute: Tilt Sense

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5 Tips for Using the Genie Smart Parts Serial Number Lookup System

Genie® aerial lifts are some of the most frequently rented and used equipment on jobsites.

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Genie Safety Minute: Material Lift Load Center

Genie Safety Minute is intended to facilitate health and safety discussions on the job site.

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How Content Can Grow Your Rental Business

Ten years ago, social media was not seen as a medium by which to conduct business.

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Tips for Building a Successful Rental Business

Whether you’re new to the industry or have been around for a while, every rental store owner’s goal is to build a business that will grow and expand over time.

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Living Up to the Hype

Hybrid aerial work platforms are not new to the market. For nearly two decades, manufacturers have developed hybrid technologies for customers who demand more operating flexibility and value and want environmental sustainability.

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