If your company rents construction, landscaping or industrial equipment, you should be doing some kind of proactive public relations (PR) effort to build your business.
Choosing the right mobile elevated work platform, or MEWP, for your jobsite needs might seem simple enough — but, have you thought it all through?
Learn more about the Lift Guard Contact Alarm in this month’s Aerial Pros Minute.
Think about the messages you might see on posters at a retail tire store.
All preventive maintenance is important, but the manner in which your boom’s extend/retract cables are maintained is vitally important.
Genie safety minute is intended to facilitate health and safety discussions on the job.
One of the ways a growing rental company shows success is by expanding to new and different locations.
Prior to the introduction of mobile elevating work platforms (MEWPs) in the 1970s, construction industry professionals relied almost exclusively on ladders and scaffolding to access major work at height projects.
Whether your rental company currently has an online marketing strategy or is just getting one started, there is a huge amount of information available on the Internet about everything you supposedly should be doing.
You have some satisfied, even delighted, customers.
Learn more about chassis types in this month’s Aerial Pros Minute.
Having worked in the Genie® field and phone support for over 20 years, I’ve noticed a couple of things about machine reliability
Work always has to be done in the air, and before powered lifts, contractors used ladders and scaffolding.
It’s no secret, preventive maintenance keeps rental equipment, like telehandlers, running at peak efficiency, day in and day out.
As we celebrated Genie turning 50 in 2016, a lot of people asked what our secret was; how have we succeeded in the aerial industry for over 50 years?
Genie Safety Minute is intended to facilitate health and safety discussions on the job site.
A huge thank you to everyone that participated in this Genie® Certified Pre-Owned Equipment | Ask Me Anything event!
Sometimes platform accessories are designed to keep your boom lifts in compliance with industry safety standards or safe use practices mandated on customer jobsites.
Just like many U.S. cities, Montreal faces the challenges of stretching roadway and bridge life well beyond their designed intent — and obtaining funding for updates.
Learn more about cold weather usage in this month’s Aerial Pros Minute.
The upcoming implementation of the new ANSI A92.22 Safe Use and A92.24 Training Standards for Mobile Elevating Work Platforms (MEWPs) in the United States is creating quite a bit of confusion in the industry. T
Trailer-mounted booms have become a staple in rental fleets of all sizes.
Getting a healthy return on invested capital (ROIC) is a goal for rental companies, end users and manufacturers supplying the industry.
Working in the dark has become an experience that most construction workers will participate in during their careers.
Learn more about light tower generators in this month’s Aerial Pros Minute.
Whether you’re a start-up or an established rental business, if you are thinking of getting into the aerial rental market – equipment that includes boom lifts, scissor lifts and telehandlers – there are more things to make decisions about than just what equipment to order.
Reminding your customers about the importance of checking fluid levels and greasing the machine daily should be something your employees do whenever a telehandler goes out on rent.
One of the most common questions we receive at Genie is: “Will I be certified to work on/inspect/operate Genie® Mobile Elevating Work Platforms (MEWPs) upon successful completion of a Genie technical service or operator training course?”
Work always has to be done in the air, such as putting ventilation ducts in place, installing HVAC systems, painting ceilings or roofs, mounting electrical boxes, welding structures or trimming trees.
A “Super Boom” was the nickname first given to Genie® boom lifts, breaking through the industry's vertical height ceiling.
Controlling the cost of your rental fleet is important to be a profitable rental company, but where do you begin?
Learn more about light tower types in this month’s Aerial Pros Minute.
From a training and safety perspective, one of the biggest challenges the industry sees right now is increasing awareness about why safety training is so important.
Capturing customer testimonials is a powerful marketing strategy.