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Marketing Your Rental Store Through Charitable Equipment Donations

People donate their time, money, and services to charity for various reasons.

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Tips for Marketing Your Rental Store Online

Whether your rental company currently has an online marketing strategy or is just getting one started, there is a huge amount of information available on the Internet about everything you supposedly should be doing.

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Win-Win-Win Rental Relationships

Getting a healthy return on invested capital (ROIC) is a goal for rental companies, end users and manufacturers supplying the industry.

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What to Consider When Getting Into the Aerial Rental Market

Whether you’re a start-up or an established rental business, if you are thinking of getting into the aerial rental market – equipment that includes boom lifts, scissor lifts and telehandlers – there are more things to make decisions about than just what equipment to order.

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Practical Innovations for You

Work always has to be done in the air, such as putting ventilation ducts in place, installing HVAC systems, painting ceilings or roofs, mounting electrical boxes, welding structures or trimming trees.

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Reaching New Heights in Aerial Lift Hybrid Technology

Power systems for aerial work platforms continue to evolve, just like the machines they drive. It wasn't long ago that engine choices were simply: "Give me a diesel engine for outdoor applications and battery-powered for working indoors."

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New U.S. Tax Law Accelerates Income Tax Savings For Many Equipment Purchasers

Many businesses may be eligible for immediate and significant federal income tax savings from the full cost of equipment purchased and placed in service now.

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Rental Return on Invested Capital | Ask Me Anything March 26th-30th

A huge thank you to everyone that participated in this Rental Return on Invested Capital | Ask Me Anything event!

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Using Data for Better Rental Operations

Data takes the guesswork out of running a rental operation, and it is usually just a few clicks away.

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How Content Can Grow Your Rental Business

Ten years ago, social media was not seen as a medium by which to conduct business.

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Tips for Building a Successful Rental Business

Whether you’re new to the industry or have been around for a while, every rental store owner’s goal is to build a business that will grow and expand over time.

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Go to the Place, Go to the Person, Go to the Process

Celebrating 50 years in business is a major accomplishment, and if there is one thing I believe has gotten Genie to this point, it’s the people.

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Tips for Building a Successful Rental Business

Whether you’re new to the industry or have been around for a while, every rental store owner’s goal is to build a business that will grow and expand over time.

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Understanding rROIC

Have you been in a conversation lately with someone who’s referenced the acronym rROIC? Chances are you have.

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What to Consider Before You Add New Equipment to Your Fleet

Investing in new product categories, or extending the size range of your current fleet of equipment, is a great way to expand your business’s reach with existing and new customers.

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Don’t Let Rental Equipment Sit Idle

With access to capital constrained, we are going to see the development of innovative equipment ownership strategies.

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Arctic Blast - Prep Your Rental Fleet for Winter’s Subfreezing Temperatures

For the northern two-thirds of the U.S. and Canada, November signals the beginning of the season where some special steps must be taken to prepare the equipment for cold-weather work.

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Daniel Batista - Mills Rental, Brazil

I have worked with Genie® aerial equipment for seven years at Mills Rental Company.

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Designing to fit Multiples Units on a Truck

Nobody likes paying for machine transport.

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Compact Telehandler Rental Essentials

Base questions to ask customer to match the right machine to the need

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Luis Gutierrez - LGP Equipment Rentals Inc

It's hard to understand why some times things happened to us.

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rROIC For Rental Stores

No matter if you are a large or small rental house, public or private company, new to the industry or have been serving aerial markets for as long as Genie has been, when you are reviewing your return on invested capital (ROIC) you have the same cost-of-ownership considerations as the competition: Price, freight, availability, maintenance and repair costs, to name a few.

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How to Find the Right Used Equipment for Your Rental Fleet

In today’s market, there are numerous resources for buying used equipment — including auctions, local equipment distributors, manufacturers who take trade-ins, trade publications and used equipment websites.

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Get More for Your Money and Grow Your Business by Purchasing Used Equipment

Buying used equipment can be a smart way to reduce investment cost and increase profit margins.

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Summer Sizzle

Beat the heat by prepping your fleet for the summer season

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Rental Ready – The Importance of Performing Preventative Maintenance and Inspection Tasks

Aerial equipment, including booms, scissor lifts and telehandlers, are some of the most frequently rented and used machines on jobsites.

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Up Around and Over – Genie Boom Lifts

Genie® articulating and telescopic boom lifts give operators the reach and reliable performance they need to get aerial projects done.

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