Videos are great for adding the “wow” factor to your rental store’s marketing efforts.
When investigating a new product, what is the first thing that you notice?
Your boss has just tasked you with making a new quarterly newsletter for your rental company… Where do you start?
Take a fresh look at your rental business’s website. Is it doing everything it can for you in the year ahead?
People donate their time, money, and services to charity for various reasons.
Whether your rental company currently has an online marketing strategy or is just getting one started, there is a huge amount of information available on the Internet about everything you supposedly should be doing.
Getting a healthy return on invested capital (ROIC) is a goal for rental companies, end users and manufacturers supplying the industry.
Whether you’re a start-up or an established rental business, if you are thinking of getting into the aerial rental market – equipment that includes boom lifts, scissor lifts and telehandlers – there are more things to make decisions about than just what equipment to order.
Work always has to be done in the air, such as putting ventilation ducts in place, installing HVAC systems, painting ceilings or roofs, mounting electrical boxes, welding structures or trimming trees.
Power systems for aerial work platforms continue to evolve, just like the machines they drive. It wasn't long ago that engine choices were simply: "Give me a diesel engine for outdoor applications and battery-powered for working indoors."
Many businesses may be eligible for immediate and significant federal income tax savings from the full cost of equipment purchased and placed in service now.
A huge thank you to everyone that participated in this Rental Return on Invested Capital | Ask Me Anything event!
Data takes the guesswork out of running a rental operation, and it is usually just a few clicks away.
Ten years ago, social media was not seen as a medium by which to conduct business.
Whether you’re new to the industry or have been around for a while, every rental store owner’s goal is to build a business that will grow and expand over time.
Celebrating 50 years in business is a major accomplishment, and if there is one thing I believe has gotten Genie to this point, it’s the people.
Have you been in a conversation lately with someone who’s referenced the acronym rROIC? Chances are you have.
Investing in new product categories, or extending the size range of your current fleet of equipment, is a great way to expand your business’s reach with existing and new customers.
With access to capital constrained, we are going to see the development of innovative equipment ownership strategies.
For the northern two-thirds of the U.S. and Canada, November signals the beginning of the season where some special steps must be taken to prepare the equipment for cold-weather work.