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Utilizing Telematics to Maintain a MEWP Fleet

Controlling the cost of a MEWP rental fleet is important to be a profitable rental company, but where to begin?

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Top Tips for Hosting Your VIP Customers

Hosting customers in person is a great way to strengthen your rental store’s relationship with them.

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Rising Residual Values Will Take Your Business Higher

As a rental store owner, you are a savvy business person. You don’t want to just know how to make money on the equipment you have while you own it; you want to know how to make money on the equipment when you sell it too.

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Questions to Help Select the Right Mobile Elevating Work Platform for the Job

If you are new to renting mobile elevating work platforms (MEWPs), it is important to look for an equipment vendor you can use as a trusted advisor.

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Know Why Your Rental Company Is Using Social Media

If you’re on LinkedIn, Twitter, Facebook, etc., do you have a clear reason why your rental business is participating there or are you out there because “everybody else is doing it”?

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Build Customer Relationships and Business with Events

On-site events at your rental business create a wide range of opportunities.

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Evaluating the Right Mix New, Used and Reconditioned MEWPs for Your Rental Fleet

The 1990s saw an explosion in the popularity of self-propelled mobile elevating work platforms (MEWPs) on construction and facilities jobsites. Since that time, MEWPs have shown a much longer lifespan in the secondary market, which has led to an increase in the confidence of used equipment — positively affecting demand.

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Marketing to Help Retain and Engage Existing Customers

Growing a business is not easy, it involves a lot of time, dedication and hard work.

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Data and How It Can Build Your Business | Ask Me Anything Jan 29th - Feb 1st

A huge thank you to everyone that participated in this Ask Me Anything event!

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Buy Pre-Owned Aerials Like a Pro

Pre-owned mobile elevating work platforms (MEWPs) are increasingly popular in rental fleets.

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Four Tips for Using Printed Materials in Your Store’s Marketing Efforts

How often do you screen your emails?

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Equipment Depreciation 101

Equipment rental businesses purchase fixed assets, such as fleet equipment or company vehicles, to use in the course of their business activities.

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Marketing Your Rental Store Through Charitable Equipment Donations

People donate their time, money, and services to charity for various reasons.

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What Parts Mean for Your Business | Ask Me Anything Dec. 3rd-7th

A huge thank you to everyone that participated in this What Parts Mean for Your Business | Ask Me Anything event!

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Rental Companies Need Public Relations

If your company rents construction, landscaping or industrial equipment, you should be doing some kind of proactive public relations (PR) effort to build your business.

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Put Your Rental Store’s Strengths Front and Center

Think about the messages you might see on posters at a retail tire store.

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Tips for Managing Marketing Efforts in Multiple Locations

One of the ways a growing rental company shows success is by expanding to new and different locations.

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Tips for Marketing Your Rental Store Online

Whether your rental company currently has an online marketing strategy or is just getting one started, there is a huge amount of information available on the Internet about everything you supposedly should be doing.

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Let Customers Be Your Best Spokespeople

You have some satisfied, even delighted, customers.

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Service Minute: Aerial Equipment Reliability Tips

Having worked in the Genie® field and phone support for over 20 years, I’ve noticed a couple of things about machine reliability

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It’s All About the People

As we celebrated Genie turning 50 in 2016, a lot of people asked what our secret was; how have we succeeded in the aerial industry for over 50 years?

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Genie® Certified Pre-Owned Equipment | Ask Me Anything Sept. 17th-21st

A huge thank you to everyone that participated in this Genie® Certified Pre-Owned Equipment | Ask Me Anything event!

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Win-Win-Win Rental Relationships

Getting a healthy return on invested capital (ROIC) is a goal for rental companies, end users and manufacturers supplying the industry.

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Practical Innovations for You

Work always has to be done in the air, such as putting ventilation ducts in place, installing HVAC systems, painting ceilings or roofs, mounting electrical boxes, welding structures or trimming trees.

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Customer Testimonials Should be Part of Your Marketing Efforts

Capturing customer testimonials is a powerful marketing strategy.

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Rental Customers Want To Do More with Mobile

The first iPhone was introduced 10 years ago, which is why it’s so amazing to see how mobile devices (like smartphones) have changed the way much of the population lives and works.

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How Residual Values Impact Your Rental Business

Rental is a business driven by numbers.

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New U.S. Tax Law Accelerates Income Tax Savings For Many Equipment Purchasers

Many businesses may be eligible for immediate and significant federal income tax savings from the full cost of equipment purchased and placed in service now.

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Rental Return on Invested Capital | Ask Me Anything March 26th-30th

A huge thank you to everyone that participated in this Rental Return on Invested Capital | Ask Me Anything event!

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Focus on Content to Keep Your Rental Company’s Website Relevant

With more and more marketers focusing on inbound marketing campaigns to drive and deliver new rental business opportunities, content marketing (producing valuable, engaging content tailored to a specific audience) is bigger than ever because it builds your rental company’s brand and keeps your business top-of-mind during the renting process.

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Marketing Your Rental Store at Tradeshows and Special Events — Step 1

For many people who attend tradeshows or special events, the tradeshow begins when they step into your booth for the first time, looking at your equipment offerings and chatting with your employees.

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Using Data for Better Rental Operations

Data takes the guesswork out of running a rental operation, and it is usually just a few clicks away.

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Tips for Building a Successful Rental Business

Whether you’re new to the industry or have been around for a while, every rental store owner’s goal is to build a business that will grow and expand over time.

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rROIC For Rental Stores

No matter if you are a large or small rental house, public or private company, new to the industry or have been serving aerial markets for as long as Genie has been, when you are reviewing your return on invested capital (ROIC) you have the same cost-of-ownership considerations as the competition: Price, freight, availability, maintenance and repair costs, to name a few.

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How to Find the Right Used Equipment for Your Rental Fleet

In today’s market, there are numerous resources for buying used equipment — including auctions, local equipment distributors, manufacturers who take trade-ins, trade publications and used equipment websites.

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Get More for Your Money and Grow Your Business by Purchasing Used Equipment

Buying used equipment can be a smart way to reduce investment cost and increase profit margins.

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