Videos are great for adding the “wow” factor to your rental store’s marketing efforts.
When investigating a new product, what is the first thing that you notice?
Your boss has just tasked you with making a new quarterly newsletter for your rental company… Where do you start?
ANSI and CSA standards for safe use and training were not updated for many years (prior to now, ANSI boom, scissor lift and manually propelled standards were last updated in 2006, and CSA standards go back even further).
Contractor supply and rental house, Stan Houston Equipment Company, Inc. of Sioux Falls, S.D., has thrived in a small market area many large rental companies would not consider.
Increased market competition and competitive rental rates are significant challenges for rental companies.
Hosting customers in person is a great way to strengthen your rental store’s relationship with them.
As a rental store owner, you are a savvy business person. You don’t want to just know how to make money on the equipment you have while you own it; you want to know how to make money on the equipment when you sell it too.
If you’re on LinkedIn, Twitter, Facebook, etc., do you have a clear reason why your rental business is participating there or are you out there because “everybody else is doing it”?
Growing a business is not easy, it involves a lot of time, dedication and hard work.
How often do you screen your emails?
Equipment rental businesses purchase fixed assets, such as fleet equipment or company vehicles, to use in the course of their business activities.
People donate their time, money, and services to charity for various reasons.
A huge thank you to everyone that participated in this What Parts Mean for Your Business | Ask Me Anything event!
Training in the aerial industry is very important — a life is at stake each and every time someone gets into a piece of aerial equipment.
Think about the messages you might see on posters at a retail tire store.
One of the ways a growing rental company shows success is by expanding to new and different locations.
You have some satisfied, even delighted, customers.
As we celebrated Genie turning 50 in 2016, a lot of people asked what our secret was; how have we succeeded in the aerial industry for over 50 years?
Getting a healthy return on invested capital (ROIC) is a goal for rental companies, end users and manufacturers supplying the industry.
The first iPhone was introduced 10 years ago, which is why it’s so amazing to see how mobile devices (like smartphones) have changed the way much of the population lives and works.