Aerial Pros

Tips for Marketing Your Rental Store Online

Whether your rental company currently has an online marketing strategy or is just getting one started, there is a huge amount of information available on the Internet about everything you supposedly should be doing.

Let Customers Be Your Best Spokespeople

You have some satisfied, even delighted, customers.

Service Minute: Aerial Equipment Reliability Tips

Having worked in the Genie® field and phone support for over 20 years, I’ve noticed a couple of things about machine reliability

It’s All About the People

As we celebrated Genie turning 50 in 2016, a lot of people asked what our secret was; how have we succeeded in the aerial industry for over 50 years?

Genie® Certified Pre-Owned Equipment | Ask Me Anything Sept. 17th-21st

A huge thank you to everyone that participated in this Genie® Certified Pre-Owned Equipment | Ask Me Anything event!

Win-Win-Win Rental Relationships

Getting a healthy return on invested capital (ROIC) is a goal for rental companies, end users and manufacturers supplying the industry.

Practical Innovations for You

Work always has to be done in the air, such as putting ventilation ducts in place, installing HVAC systems, painting ceilings or roofs, mounting electrical boxes, welding structures or trimming trees.

Customer Testimonials Should be Part of Your Marketing Efforts

Capturing customer testimonials is a powerful marketing strategy.

Rental Customers Want To Do More with Mobile

The first iPhone was introduced 10 years ago, which is why it’s so amazing to see how mobile devices (like smartphones) have changed the way much of the population lives and works.

How Residual Values Impact Your Rental Business

Rental is a business driven by numbers.

New U.S. Tax Law Accelerates Income Tax Savings For Many Equipment Purchasers

Many businesses may be eligible for immediate and significant federal income tax savings from the full cost of equipment purchased and placed in service now.

Rental Return on Invested Capital | Ask Me Anything March 26th-30th

A huge thank you to everyone that participated in this Rental Return on Invested Capital | Ask Me Anything event!

Focus on Content to Keep Your Rental Company’s Website Relevant

With more and more marketers focusing on inbound marketing campaigns to drive and deliver new rental business opportunities, content marketing (producing valuable, engaging content tailored to a specific audience) is bigger than ever because it builds your rental company’s brand and keeps your business top-of-mind during the renting process.

Marketing Your Rental Store at Tradeshows and Special Events — Step 1

For many people who attend tradeshows or special events, the tradeshow begins when they step into your booth for the first time, looking at your equipment offerings and chatting with your employees.

Using Data for Better Rental Operations

Data takes the guesswork out of running a rental operation, and it is usually just a few clicks away.

Tips for Building a Successful Rental Business

Whether you’re new to the industry or have been around for a while, every rental store owner’s goal is to build a business that will grow and expand over time.

Lessons Learned in 50 Years

One of the best parts of getting ready to celebrate the company’s 50th anniversary is reflecting about what Genie has achieved in the last 50 years — how we’ve helped shape the industry, and how it shaped us.

rROIC For Rental Stores

No matter if you are a large or small rental house, public or private company, new to the industry or have been serving aerial markets for as long as Genie has been, when you are reviewing your return on invested capital (ROIC) you have the same cost-of-ownership considerations as the competition: Price, freight, availability, maintenance and repair costs, to name a few.

How to Find the Right Used Equipment for Your Rental Fleet

In today’s market, there are numerous resources for buying used equipment — including auctions, local equipment distributors, manufacturers who take trade-ins, trade publications and used equipment websites.

Get More for Your Money and Grow Your Business by Purchasing Used Equipment

Buying used equipment can be a smart way to reduce investment cost and increase profit margins.

Rental Ready – The Importance of Performing Preventative Maintenance and Inspection Tasks

Aerial equipment, including booms, scissor lifts and telehandlers, are some of the most frequently rented and used machines on jobsites.