![background tile image](https://www.genielift.com/images/default-source/aerial-pros-featured-thumbnails/18feature.tmb-thumb385.jpg?Culture=en&sfvrsn=7cb24ba_1)
More Changes to the ANSI and CSA Standards You Need to Know About
ANSI and CSA standards for safe use and training were not updated for many years (prior to now, ANSI boom, scissor lift and manually propelled standards were last updated in 2006, and CSA standards go back even further).
Continue Reading![background tile image](https://www.genielift.com/images/default-source/aerial-pros-featured-thumbnails/featured-make.tmb-thumb385.jpg?Culture=en&sfvrsn=53d4f4ed_1)
Make Your Website Work Harder for Your Rental Company
Take a fresh look at your rental business’s website. Is it doing everything it can for you in the year ahead?
Continue Reading![background tile image](https://www.genielift.com/images/default-source/aerial-pros-featured-thumbnails/featured-azzura-photography_-10246704a291399474bdca7e01e6de318812d.tmb-thumb385.jpg?Culture=en&sfvrsn=1aa311ab_2)
Build Customer Relationships and Business with Events
On-site events at your rental business create a wide range of opportunities.
Continue Reading![background tile image](https://www.genielift.com/images/default-source/aerial-pros-featured-thumbnails/featured-z-60-37dc-185.tmb-thumb385.jpg?Culture=en&sfvrsn=982abf9f_2)
Buy OEM Tires for Your MEWP Fleet
Aftermarket parts may seem like a small part of your rental business, but they can have a big impact on your bottom line.
Continue Reading![background tile image](https://www.genielift.com/images/default-source/aerial-pros-featured-thumbnails/featured-gs-4390-10311.tmb-thumb385.jpg?Culture=en&sfvrsn=eb57327a_2)
Aerial Equipment Reliability Tips: Best Practices to Care for Your MEWP Fleet
Having worked in the Genie® field and phone support for over 20 years, I’ve noticed a couple of things about machine reliability.
Continue Reading![background tile image](https://www.genielift.com/images/default-source/aerial-pros-featured-thumbnails/featured-s-85xc_azzura_photography_-161_sh_2.tmb-thumb385.jpg?Culture=en&sfvrsn=1f8b4e82_1)
Tips for Managing Marketing Efforts in Multiple Locations
One of the ways a growing rental company shows success is by expanding to new and different locations.
Continue Reading![background tile image](https://www.genielift.com/images/default-source/aerial-pros-featured-thumbnails/featured-service-min-aerial-pros-featured-image-sh-r1-3-1.tmb-thumb385.jpg?Culture=en&sfvrsn=904d9b85_3)
Service Minute: Aerial Equipment Reliability Tips
Having worked in the Genie® field and phone support for over 20 years, I’ve noticed a couple of things about machine reliability
Continue Reading![background tile image](https://www.genielift.com/images/default-source/aerial-pros-featured-thumbnails/featured-medium_genie_2017rgaunt-48.tmb-thumb385.jpg?Culture=en&sfvrsn=5e6f6b24_2)
Stock Up on Service Kits
Replacement components costs are individually small, but their impact on rental uptime is unquestionable. Genie® aerial equipment is some of the most frequently rented and used machines on jobsites — having the right parts in stock and at the right time, keeps your aerial equipment fleet “rent-ready.”
Continue Reading![background tile image](https://www.genielift.com/images/default-source/aerial-pros-featured-thumbnails/featured-image--medium_genie_2017rgaunt-36ffcc339accb42c6ab409b47d468792f.tmb-thumb385.jpg?Culture=en&sfvrsn=f9a16e5c_2)
Maintenance Made Easy
Equipment maintenance vs. rental: The delicate balance every rental company plays.
Continue Reading![background tile image](https://www.genielift.com/images/default-source/aerial-pros-featured-thumbnails/featured-image--z-45_huskystadium_0028.tmb-thumb385.jpg?Culture=en&sfvrsn=794beee4_2)
Aerial Fleet Management: Considerations for 2WD vs. 4WD Boom Lifts
Aerial equipment is among the most rented machines in your rental store’s fleet.
Continue Reading![background tile image](https://www.genielift.com/images/default-source/aerial-pros-featured-thumbnails/featured-image--z62-round-building-2-machines-colour.tmb-thumb385.jpg?Culture=en&sfvrsn=45cecaa1_2)
Advantages of Buying Used Aerial Work Platforms from Your OEM
There are many ways to buy used aerial work platforms in today’s technology-driven world.
Continue Reading![background tile image](https://www.genielift.com/images/default-source/aerial-pros-featured-thumbnails/featured-pexels-photo-15988846e59baee3d14341adf1185445787147.tmb-thumb385.jpeg?Culture=en&sfvrsn=3511fa39_2)
Using Telematics to Manage Your Fleet
No matter what size of aerial equipment fleet you have — from 1 to 100 machines — equipment management is something you do every day.
Continue Reading![background tile image](https://www.genielift.com/images/default-source/aerial-pros-featured-thumbnails/featured-roic.tmb-thumb385.jpg?Culture=en&sfvrsn=4fb7100a_2)
Understanding rROIC
Have you been in a conversation lately with someone who’s referenced the acronym rROIC? Chances are you have.
Continue Reading![background tile image](https://www.genielift.com/images/default-source/aerial-pros-featured-thumbnails/featured-image--phx_08-122_053.tmb-thumb385.jpg?Culture=en&sfvrsn=9c235e77_2)
How our Manufacturing Practices Influence your rROIC
Our goal at Genie is to produce industry-leading aerial lift equipment designed and built to maximize machine uptime and provide the highest rental return on invested capital (rROIC) to our customers.
Continue Reading![background tile image](https://www.genielift.com/images/default-source/aerial-pros-featured-thumbnails/featured-image--phx_08-122_262.tmb-thumb385.jpg?Culture=en&sfvrsn=3ef3b0a3_2)
Fleet Reconditioning
Today’s business climate demands that you carefully consider how best to manage your fleet to maximize the rental return on invested capital (rROIC).
Continue Reading![background tile image](https://www.genielift.com/images/default-source/aerial-pros-featured-thumbnails/featured-image--medium_genie_2017rgaunt-81.tmb-thumb385.jpg?Culture=en&sfvrsn=43a510eb_2)
Maintenance Tips for Your Tier 4 Final Aerial Work Platforms
After decades of preparation, aerials with Tier 4 Final engines are beginning to find their way into your rental fleets.
Continue Reading![background tile image](https://www.genielift.com/images/default-source/aerial-pros-featured-thumbnails/featured-image--phx_08-122_479.tmb-thumb385.jpg?Culture=en&sfvrsn=fb3283b2_2)
What Parts to Stock for Your Aerial Rental Fleet
Minimizing the downtime of routine maintenance and repair is one of the best ways to keep your aerial work platforms out on rent and making money for you.
Continue Reading![background tile image](https://www.genielift.com/images/default-source/aerial-pros-featured-thumbnails/featured-image--genie-cable-rope-web-formatted.tmb-thumb385.jpg?Culture=en&sfvrsn=3b8af63e_2)
Updated Cable Replacement Protocol for Genie® Boom Lifts
With rental equipment constantly going out and coming in, less time in the shop translates to more time out on rent.
Continue Reading![background tile image](https://www.genielift.com/images/default-source/aerial-pros-featured-thumbnails/feature-image-featured-s-65-10207.tmb-thumb385.jpg?Culture=en&sfvrsn=4c0cb10d_2)
Managing the Age of Your Equipment Fleet
Rental fleet managers work hard to find the precise balance between a machine’s age, hours, maintenance and depreciation expenses to determine the optimum time to retire or replace a machine.
Continue Reading![background tile image](https://www.genielift.com/images/default-source/aerial-pros-featured-thumbnails/featured-image-financing.tmb-thumb385.jpg?Culture=en&sfvrsn=8e9a4e77_2)
Cash, Lease or Finance – Options to Purchase Your Rental Fleet
Equipment acquisition decisions are more involved than just picking which models to stock in your rental fleet.
Continue Reading