Bold Moves

rROIC For Rental Stores

No matter if you are a large or small rental house, public or private company, new to the industry or have been serving aerial markets for as long as Genie has been, when you are reviewing your return on invested capital (ROIC) you have the same cost-of-ownership considerations as the competition: Price, freight, availability, maintenance and repair costs, to name a few.

How to Find the Right Used Equipment for Your Rental Fleet

In today’s market, there are numerous resources for buying used equipment — including auctions, local equipment distributors, manufacturers who take trade-ins, trade publications and used equipment websites.

Get More for Your Money and Grow Your Business by Purchasing Used Equipment

Buying used equipment can be a smart way to reduce investment cost and increase profit margins.

Chad Hislop - Genie Director of Engineering, Terex AWP

I first found Genie at a Career Fair at the University of Washington when I was looking for an internship.

Aerial Pros Minute: X-Chassis

Learn more about the Genie patented X-Chassis in this months Aerial Pros Minute

Leading by Example

"Do the right thing for the customer, and you'll be successful."

Jon Dalberg - Genie Commodity Manager, Terex AWP

I started my career with Genie in 1998. Soon after that, I became the Hydraulics Buyer for Genie® Big Booms in Building #3.

Summer Sizzle

Beat the heat by prepping your fleet for the summer season

Lift Drive Select Timeout

Learn more about Lift Drive select time out on Genie SmartLink Products

Envelope Control for Aerial Work Platforms

Envelope-controlled aerial work platforms are growing in popularity in the rental market because they have enabled the equipment to achieve greater heights.

Rental Ready – The Importance of Performing Preventative Maintenance and Inspection Tasks

Aerial equipment, including booms, scissor lifts and telehandlers, are some of the most frequently rented and used machines on jobsites.

Aerial Pros Minute: Telehandler Lift Shackle

Learn more about Genie Telehandler lift shackles in this months Aerial Pros Minute

Evolution of Aerial Safety and Training Programs

When I started working in a rental yard on aerial equipment in May of 1976, today’s training and safety programs didn’t exist yet because the industry wasn't very big at the time.

Lift Pro Online Product Training: Intro to Genie Trailer Mounted Booms

Learn more about the Genie Trailer Mounted Booms through this 15 minute interactive presentation

Invest in a Good Sales Team

No matter if you are a large or small rental house, public or private company, when you are reviewing your return on invested capital (ROIC) you have the same cost-of-ownership considerations as the competition: Price, freight, availability, maintenance and repair costs, to name a few.

Considerations for Light Tower Placement

Customers often ask these two questions: How much light they need for a particular type of jobsite, and how much light output comes from a light tower that is used on site?

Aerial Pros Minute: Scissor Link Stack Location

Why does the location of the link stack matter on a scissor lift? Check out this month's Aerial Pros Minute:

Lift Pro Online Product Training: Intro to Genie Telehandlers

Learn more about the Genie Telehandlers through this 15 minute interactive presentation

The Importance of Technician Training Programs

Training in the aerial industry is very important — operator safety is the number one priority each and every time someone gets into a piece of aerial equipment.

Why Inventory Management is Important in Rental Fleets

Over the last 10 years, our rental customers have become extremely more proficient in the tracking of rental fleets by machine — revenue generated, rental rates, time of utilization, maintenance/repair costs, interest costs, downtime, warranty costs/issues, depreciation and resale prices.