Aerial Pros

The Benefits of Online Training for Aerial Equipment Technicians

Investing a little time in training to gain a lot more later is a basic principle that most far-sighted entrepreneurs agree upon for two simple reasons

Aerial Equipment 101: What Is an Aerial Work Platform?

Aerial work platforms — or AWPs, as they are more commonly known — are economical, portable models that lift one or two workers.

Incorporate Customers in Your Rental Store's Marketing Efforts

When business owners think about marketing, they usually think about attracting new customers.

Tips for Using Video in Your Marketing Effort

Videos are great for adding the “wow” factor to your rental store’s marketing efforts.

The Importance of Good Product Photography

When investigating a new product, what is the first thing that you notice?

Tips on How to Make a Great Internal Company Newsletter

Your boss has just tasked you with making a new quarterly newsletter for your rental company… Where do you start?

Make Your Website Work Harder for Your Rental Company

Take a fresh look at your rental business’s website. Is it doing everything it can for you in the year ahead?

Top Tips for Hosting Your VIP Customers

Hosting customers in person is a great way to strengthen your rental store’s relationship with them.

Build Customer Relationships and Business with Events

On-site events at your rental business create a wide range of opportunities.

Marketing to Help Retain and Engage Existing Customers

Growing a business is not easy, it involves a lot of time, dedication and hard work.

Social Media Basics for the Rental Industry

Whether your rental company currently has a social media effort or just getting one started, there is a huge amount of information available on the Internet about everything you supposedly should be doing.

Four Tips for Using Printed Materials in Your Store’s Marketing Efforts

How often do you screen your emails?

Rental Companies Need Public Relations

If your company rents construction, landscaping or industrial equipment, you should be doing some kind of proactive public relations (PR) effort to build your business.

Put Your Rental Store’s Strengths Front and Center

Think about the messages you might see on posters at a retail tire store.

Let Customers Be Your Best Spokespeople

You have some satisfied, even delighted, customers.

Customer Testimonials Should be Part of Your Marketing Efforts

Capturing customer testimonials is a powerful marketing strategy.

Create a Newsletter That Cuts Through the Clutter

Every day, your customers’ inboxes are flooded with newsletters, and it might be hard for your customers to differentiate your rental store’s effort from the competition’s.

Focus on Content to Keep Your Rental Company’s Website Relevant

With more and more marketers focusing on inbound marketing campaigns to drive and deliver new rental business opportunities, content marketing (producing valuable, engaging content tailored to a specific audience) is bigger than ever because it builds your rental company’s brand and keeps your business top-of-mind during the renting process.

Marketing Your Rental Store at Tradeshows and Special Events — Step 1

For many people who attend tradeshows or special events, the tradeshow begins when they step into your booth for the first time, looking at your equipment offerings and chatting with your employees.

How Content Can Grow Your Rental Business

Ten years ago, social media was not seen as a medium by which to conduct business.

How is PR Different from Advertising for Rental Companies?

Unless you’re in the marketing business, chances are that you don’t fully understand what public relations is and/or how it is different from advertising.