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Make Your Website Work Harder for Your Rental Company
Take a fresh look at your rental business’s website. Is it doing everything it can for you in the year ahead?
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Ramping Up: Handling Equipment Spikes in Small Markets
Contractor supply and rental house, Stan Houston Equipment Company, Inc. of Sioux Falls, S.D., has thrived in a small market area many large rental companies would not consider.
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Micro-Sized Applications
Low-level access is a growing segment in the aerial access industry, with increasing pressure to replace ladders with safe, productive, compact, low-level access solution alternatives adapted to space and weight-restricted applications.
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Aerial Fleet Management: Considerations for 2WD vs. 4WD Boom Lifts
Aerial equipment is among the most rented machines in your rental store’s fleet.
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Using Telematics to Manage Your Fleet
No matter what size of aerial equipment fleet you have — from 1 to 100 machines — equipment management is something you do every day.
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Understanding rROIC
Have you been in a conversation lately with someone who’s referenced the acronym rROIC? Chances are you have.
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How our Manufacturing Practices Influence your rROIC
Our goal at Genie is to produce industry-leading aerial lift equipment designed and built to maximize machine uptime and provide the highest rental return on invested capital (rROIC) to our customers.
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Managing the Age of Your Equipment Fleet
Rental fleet managers work hard to find the precise balance between a machine’s age, hours, maintenance and depreciation expenses to determine the optimum time to retire or replace a machine.
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What to Consider Before You Add New Equipment to Your Fleet
Investing in new product categories, or extending the size range of your current fleet of equipment, is a great way to expand your business’s reach with existing and new customers.
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