There is no substitute for a face-to-face communication. But, getting together in person isn’t always possible, particularly right now as cities, states and countries are asking people to stay at home.
If you’re on LinkedIn, Twitter, Facebook, etc., do you have a clear reason why your rental business is participating there or are you out there because “everybody else is doing it”?
Whether your rental company currently has a social media effort or just getting one started, there is a huge amount of information available on the Internet about everything you supposedly should be doing.
With more and more marketers focusing on inbound marketing campaigns to drive and deliver new rental business opportunities, content marketing (producing valuable, engaging content tailored to a specific audience) is bigger than ever because it builds your rental company’s brand and keeps your business top-of-mind during the renting process.
Ten years ago, social media was not seen as a medium by which to conduct business.