
Tips for Using Video in Your Marketing Effort
Videos are great for adding the “wow” factor to your rental store’s marketing efforts.
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Put Your Rental Store’s Strengths Front and Center
Think about the messages you might see on posters at a retail tire store.
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Using Data for Better Rental Operations
Data takes the guesswork out of running a rental operation, and it is usually just a few clicks away.
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Advantages of Buying Used Aerial Work Platforms from Your OEM
There are many ways to buy used aerial work platforms in today’s technology-driven world.
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Invest in a Good Sales Team
No matter if you are a large or small rental house, public or private company, when you are reviewing your return on invested capital (ROIC) you have the same cost-of-ownership considerations as the competition: Price, freight, availability, maintenance and repair costs, to name a few.
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