Aerial Pros

Know Why Your Rental Company Is Using Social Media

If you’re on LinkedIn, Twitter, Facebook, etc., do you have a clear reason why your rental business is participating there or are you out there because “everybody else is doing it”?

Marketing to Help Retain and Engage Existing Customers

Growing a business is not easy, it involves a lot of time, dedication and hard work.

Social Media Basics for the Rental Industry

Whether your rental company currently has a social media effort or just getting one started, there is a huge amount of information available on the Internet about everything you supposedly should be doing.

Four Tips for Using Printed Materials in Your Store’s Marketing Efforts

How often do you screen your emails?

Rental Companies Need Public Relations

If your company rents construction, landscaping or industrial equipment, you should be doing some kind of proactive public relations (PR) effort to build your business.

Put Your Rental Store’s Strengths Front and Center

Think about the messages you might see on posters at a retail tire store.

Tips for Managing Marketing Efforts in Multiple Locations

One of the ways a growing rental company shows success is by expanding to new and different locations.

Let Customers Be Your Best Spokespeople

You have some satisfied, even delighted, customers.

Customer Testimonials Should be Part of Your Marketing Efforts

Capturing customer testimonials is a powerful marketing strategy.

Create a Newsletter That Cuts Through the Clutter

Every day, your customers’ inboxes are flooded with newsletters, and it might be hard for your customers to differentiate your rental store’s effort from the competition’s.

Focus on Content to Keep Your Rental Company’s Website Relevant

With more and more marketers focusing on inbound marketing campaigns to drive and deliver new rental business opportunities, content marketing (producing valuable, engaging content tailored to a specific audience) is bigger than ever because it builds your rental company’s brand and keeps your business top-of-mind during the renting process.

Marketing Your Rental Store at Tradeshows and Special Events — Step 1

For many people who attend tradeshows or special events, the tradeshow begins when they step into your booth for the first time, looking at your equipment offerings and chatting with your employees.