When business owners think about marketing, they usually think about attracting new customers.
Getting a healthy return on invested capital (ROIC) is a goal for rental companies, end users and manufacturers supplying the industry.
Rental is a business driven by numbers.
Whether you’re new to the industry or have been around for a while, every rental store owner’s goal is to build a business that will grow and expand over time.
Have you been in a conversation lately with someone who’s referenced the acronym rROIC? Chances are you have.
Investing in new product categories, or extending the size range of your current fleet of equipment, is a great way to expand your business’s reach with existing and new customers.