When investigating a new product, what is the first thing that you notice?
If you’re on LinkedIn, Twitter, Facebook, etc., do you have a clear reason why your rental business is participating there or are you out there because “everybody else is doing it”?
On-site events at your rental business create a wide range of opportunities.
Whether your rental company currently has a social media effort or just getting one started, there is a huge amount of information available on the Internet about everything you supposedly should be doing.
How often do you screen your emails?
If your company rents construction, landscaping or industrial equipment, you should be doing some kind of proactive public relations (PR) effort to build your business.
Think about the messages you might see on posters at a retail tire store.
One of the ways a growing rental company shows success is by expanding to new and different locations.
You have some satisfied, even delighted, customers.
Capturing customer testimonials is a powerful marketing strategy.
Every day, your customers’ inboxes are flooded with newsletters, and it might be hard for your customers to differentiate your rental store’s effort from the competition’s.