
The Importance of Good Product Photography
When investigating a new product, what is the first thing that you notice?
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Know Why Your Rental Company Is Using Social Media
If you’re on LinkedIn, Twitter, Facebook, etc., do you have a clear reason why your rental business is participating there or are you out there because “everybody else is doing it”?
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Build Customer Relationships and Business with Events
On-site events at your rental business create a wide range of opportunities.
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Social Media Basics for the Rental Industry
Whether your rental company currently has a social media effort or just getting one started, there is a huge amount of information available on the Internet about everything you supposedly should be doing.
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Four Tips for Using Printed Materials in Your Store’s Marketing Efforts
How often do you screen your emails?
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Rental Companies Need Public Relations
If your company rents construction, landscaping or industrial equipment, you should be doing some kind of proactive public relations (PR) effort to build your business.
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Put Your Rental Store’s Strengths Front and Center
Think about the messages you might see on posters at a retail tire store.
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Tips for Managing Marketing Efforts in Multiple Locations
One of the ways a growing rental company shows success is by expanding to new and different locations.
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Let Customers Be Your Best Spokespeople
You have some satisfied, even delighted, customers.
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Customer Testimonials Should be Part of Your Marketing Efforts
Capturing customer testimonials is a powerful marketing strategy.
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Create a Newsletter That Cuts Through the Clutter
Every day, your customers’ inboxes are flooded with newsletters, and it might be hard for your customers to differentiate your rental store’s effort from the competition’s.
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