Focus on Content to Keep Your Rental Company’s Website Relevant

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Genie Aerial Pros is dedicated to educating the aerial industry on important subjects, such as upcoming changes to ANSI and CSA standards, safety and training, service, product introductions and new applications. The website also gives customers’ insights on sales and marketing best practices, company news, as well as upcoming industry and company events. Content featured on Genie Aerial Pros includes tips and trends articles, product bulletins and videos, industry alerts, customer success stories, testimonials and more.

With more and more marketers focusing on inbound marketing campaigns to drive and deliver new rental business opportunities, content marketing (producing valuable, engaging content tailored to a specific audience) is bigger than ever because it builds your rental company’s brand and keeps your business top-of-mind during the renting process. Your content marketing bag of…

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