General Manager's Message - Spring 2018

Saturday 29 September 2018 @ 10:00

Brad LawrenceWelcome to another edition of Blue News, the magazine for Genie customers throughout Australia and New Zealand.

We are now well and truly into the new financial year in Australia, and I can’t remember the last time the industry was so optimistic about the year ahead and the rest of the decade. Construction activity in all capitals of Australia is in full swing, and the pipeline of new major projects scheduled over the next two years should present plenty of opportunities for growth.

The latest national construction data was released by ACIF in May. The data suggests all three construction categories (residential, nonresidential, engineering) will be relatively flat but of a very high dollar value over the next four years ($250B per annum). Engineering construction will focus on roads and tunnels, power and stadiums, and non-residential will be focused on health, industrial and shopping centres. NSW will continue to drive national construction growth with $60B in projects with Victoria leading the other states.

Our challenge as a supplier is to make sure we have the equipment on the ground ready to go when you need it. To this end, we are planning on expanding our footprint in Australia in early 2019 so equipment is available when and where it is needed.

Also coming in 2019 will be new additions to the range of Genie® Xtra Capacity (XC) machines. We launched the new Genie S®-85 XC boom lift at the HIRE18 in May, and the interest from customers has been very positive with orders out to early 2019. The next model to be launched will be the Genie S-65 XC boom lift followed by the Genie Z®-45 XC boom lift. All these models have been designed with customer ROI as the key driver.

In 2019, we will be upping our game to find better and quicker solutions for our customers as they grow their businesses. Genie Australia was founded 21 years ago on earning our customers’ businesses each and every day, and this will never change. To this end, we are adding resources in all our key businesses — including service, parts and pre-delivery.

I hope you enjoy this edition of Blue News, and if you have any comments you can call me directly on 0408 884 461 or email me at


Brad Lawrence
General Manager Terex AWP Australia