Our goal is to earn our customers’ business with responsive support—delivered where and when they want it.
By the early 2000s, due to the economic downturn, the company decided to seek a partner that held the same values. Terex Corporation, with a history of acquiring equipment manufacturers worldwide proved a good match for the business. In 2002, Genie Industries was sold and became the Terex Aerial Work Platforms (AWP) segment of Terex. Due to its strength and reputation in the marketplace, all Genie machines continue to be sold worldwide under the Genie brand.
“From the very beginning, Genie has been working to develop products that solve our customers' worksite challenges — and that process never ends,” says Matt Fearon, Genie President, Terex AWP. “Our team of product managers and engineers uses customers' input to design new products, featuring the latest technology to meet changing needs. We manufacture our products to stringent standards that help increase quality, lower costs and provide a high rental return on invested capital (rROIC).”
Today, Genie equipment is used in a variety of industries and applications worldwide, including rental, aviation, construction, entertainment, government and military, industrial, as well as warehouse and retail.
As a leading, global manufacturer of aerial lift equipment, Genie is dedicated to minimizing waste, improving quality, listening to customers and providing outstanding support long after the sale. These strategies have made Genie a trusted brand for decades and will keep taking customers and their businesses higher.
“From Bud Bushnell’s garage to the 4,500 team members serving customers around the world today, Genie is the story of teamwork. Our customers have trusted us and helped us to build and define the aerial industry, as well as creating ways for people to work at height safely. It is through teamwork that we will continue to find new solutions and opportunities to take our customers higher,” says Fearon. “For us, 50 years was just the beginning — the best is yet to come.”
The Genie Story
For more than 50 years, Genie has gone above and beyond in its product development efforts, focusing on what customers need to be successful in their industries and applications — Genie innovations change the market and set the industry standard for quality, reliability and safety in aerial lift equipment.
Building the future…
As Terex and the Genie team focus on the future you can expect to see us expand our innovative product offerings to meet the needs of our customers. We’ll create leading technologies that make it easier for our customers to do business.
We will continue to represent quality in everything we do: safe, dependable products backed by unsurpassed support. Customers will remain our primary focus. The success of Genie is based on the success of our customers—today and in the future.