From the first compressed air material lift in 1966 that started an industry, to the modern machines coming out of our factories today, Genie® has been the leading name in mobile elevating work platforms (MEWPs). For more than 50 years, key to our success has been an unwavering commitment to our customers and a focus on high-quality, well-designed solutions and expert support for a superior end-to-end experience.
Last year, to better reflect what our customers and the MEWP industry need from us, we updated our brand promise from “Taking you Higher” to “Quality By Design.” This new Genie brand promise reflects our history and a commitment delivering high quality, well-designed solutions for superior jobsite productivity, and it takes us into our future, reflecting our focus on manufacturing products that are cost-effective and make business sense to own and operate.
That commitment extends across everything we do — from our products and services, to our sales and support, and everything in between.
Our commitment to Quality By Design is embedded in our new product development process. Genie designers and engineers are focused on creating equipment that’s easy to use, simple to maintain, reliable, robust enough to handle even the toughest jobsite needs, and cost-effective to own.
Quality By Design is also integral to our manufacturing processes as we work to ensure that every machine bearing the Genie brand is high quality and delivered free of issues and defects. And, Quality By Design is embedded in our service and support because we know that when issues do arise, our customers and equipment operators rely on our quality care to resolve the problem quickly, the first time.
While this commitment to quality is important to our customers and end users, it’s also important to our team members, which is why Quality By Design also is internal promise. It is an internal commitment to supporting our team members with opportunities to grow and develop their careers, and to implementing modern process and systems that allow our team members to be productive so they can deliver on their commitments. Because we understand that for more than 50 years, Genie team members have fueled the culture that has driven our success.
So, while we’re updating our brand promise and marketing materials, what hasn’t changed is our steadfast commitment to listening to our customers, and supporting their businesses needs with high-quality solutions that solve real-world problems on jobsites around the world.