Aerial Pros

Tips for Engaging with Colleagues and Customers When Face-to-Face Meetings Aren’t Possible

There is no substitute for a face-to-face communication. But, getting together in person isn’t always possible, particularly right now as cities, states and countries are asking people to stay at home.

Aerial Equipment 101: What Is a Material Lift?

Material lifts are portable aerial work platforms that offer affordable solutions for lifting, positioning and installing materials.

Top 5 Tips for Using Telematics to Maintain a MEWP Fleet

Increased market competition and competitive rental rates are significant challenges for rental companies.

Aerial Equipment 101: What Is an Aerial Work Platform?

Aerial work platforms — or AWPs, as they are more commonly known — are economical, portable models that lift one or two workers.

Robust Hybrid Technology: A “Must Have” in Today’s Rental Fleets

Responding to worldwide demand for high-performance yet environment friendly aerial access equipment, and to increasingly stringent emissions and noise regulations, particularly in European markets, hybrid technology today, especially in rental equipment fleets, must be able to perform a wide range of indoor and outdoor applications, increasing utilization rate for rental businesses and decreasing cost of operation for end users.

Changes to Genie® Scissor Lifts and Vertical Mast Lifts You Need to Know About

When the new ANSI A92 (United States) and CSA B354 (Canada) standards go into effect, it will drive alignment with ISO standards, which impacts the way aerial access equipment is designed, manufactured, maintained and operated globally.

Aerial Equipment 101: What Is a Telehandler?

Telehandlers are multi-purpose machines that lift, move and place material.

Telematics and the Data Sharing Economy

As the construction industry continues to modernize its business operation, telematics technology is now being widely adopted and more commonly used in the aerial rental market.

Designing in 3-D

As more firms are designing in 3-D, we are receiving an increase in demand from architects and our customers for Genie® BIM files.

Aerial Equipment 101: What Is a Scissor Lift?

Scissor lifts are a classification of manlift often found in construction and facility maintenance applications designed to elevate workers and their tools to working heights ranging from 19 ft (5.9 m) to 59 ft (17.9 m).

Incorporate Customers in Your Rental Store's Marketing Efforts

When business owners think about marketing, they usually think about attracting new customers.

Common Mobile Elevating Work Platform (MEWP) Terms

It pays to be an expert in the equipment industry.

Why BIM?

“We think of BIM as a beginning-to-end concept,” says Josh Lyons, architect for The Thrasher Group, an architecture, engineering and field services company, headquartered in Bridgeport, W.Va.

Recommending the Right MEWP

In today’s competitive market, we, at Genie, know that it is more important than ever for you to establish and earn your rental customers’ respect as a trusted advisor.

Stay Informed about Your MEWP Fleet with Important Genie® Safety and Product Notices

Jobsite safety needs to be a priority for contractors, distributors and manufacturers alike.

Tire and Steering Options for MEWPs

In order for your customers to get the maximum performance out of a mobile elevating work platform (MEWP), it is important that you consider what type of tire or track is best suited for their worksite environment and needs.

Tips for Marketing Your Rental Store Online

Whether your rental company currently has an online marketing strategy or is just getting one started, there is a huge amount of information available on the Internet about everything you supposedly should be doing.

Practical Innovations for You

Work always has to be done in the air, such as putting ventilation ducts in place, installing HVAC systems, painting ceilings or roofs, mounting electrical boxes, welding structures or trimming trees.

Tips for Building a Successful Rental Business

Whether you’re new to the industry or have been around for a while, every rental store owner’s goal is to build a business that will grow and expand over time.

Lessons Learned in 50 Years

One of the best parts of getting ready to celebrate the company’s 50th anniversary is reflecting about what Genie has achieved in the last 50 years — how we’ve helped shape the industry, and how it shaped us.

rROIC For Rental Stores

No matter if you are a large or small rental house, public or private company, new to the industry or have been serving aerial markets for as long as Genie has been, when you are reviewing your return on invested capital (ROIC) you have the same cost-of-ownership considerations as the competition: Price, freight, availability, maintenance and repair costs, to name a few.