AerialPros Equipment

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What Can GoGenieLift.com Do for You?

Did you know that Genie has not one but two websites to help you find exactly what you are looking for?

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Rental Customers Want To Do More with Mobile

The first iPhone was introduced 10 years ago, which is why it’s so amazing to see how mobile devices (like smartphones) have changed the way much of the population lives and works.

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Create a Newsletter That Cuts Through the Clutter

Every day, your customers’ inboxes are flooded with newsletters, and it might be hard for your customers to differentiate your rental store’s effort from the competition’s.

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OSHA National Safety Stand-Down 2018: What are the Inspection Requirements for Aerial Work Platforms?

Performing equipment inspections is essential for ensuring the safety and productivity of any piece of aerial work platform equipment.

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Search Smarter When Buying Used MEWP Equipment

Whether you’re a rental company or a contractor looking for used MEWP equipment to buy, you have similar search and purchase options.

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How Residual Values Impact Your Rental Business

Rental is a business driven by numbers.

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New U.S. Tax Law Accelerates Income Tax Savings For Many Equipment Purchasers

Many businesses may be eligible for immediate and significant federal income tax savings from the full cost of equipment purchased and placed in service now.

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Rental Return on Invested Capital | Ask Me Anything March 26th-30th

A huge thank you to everyone that participated in this Rental Return on Invested Capital | Ask Me Anything event!

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Stock Up on Service Kits

Replacement components costs are individually small, but their impact on rental uptime is unquestionable. Genie® aerial equipment is some of the most frequently rented and used machines on jobsites — having the right parts in stock and at the right time, keeps your aerial equipment fleet “rent-ready.”

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Focus on Content to Keep Your Rental Company’s Website Relevant

With more and more marketers focusing on inbound marketing campaigns to drive and deliver new rental business opportunities, content marketing (producing valuable, engaging content tailored to a specific audience) is bigger than ever because it builds your rental company’s brand and keeps your business top-of-mind during the renting process.

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Stock Parts to Save Time and Money

Equipment downtime, whether for planned maintenance or unexpected repairs, is costly.

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Marketing Your Rental Store at Tradeshows and Special Events — Step 1

For many people who attend tradeshows or special events, the tradeshow begins when they step into your booth for the first time, looking at your equipment offerings and chatting with your employees.

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5 Tips for Using the Genie Smart Parts Serial Number Lookup System

Genie® aerial lifts are some of the most frequently rented and used equipment on jobsites.

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How Content Can Grow Your Rental Business

Ten years ago, social media was not seen as a medium by which to conduct business.

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Maintenance Made Easy

Equipment maintenance vs. rental: The delicate balance every rental company plays.

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Advantages of Buying Used Aerial Work Platforms from Your OEM

There are many ways to buy used aerial work platforms in today’s technology-driven world.

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Three Reasons to Use OEM Parts

To maximize your rental return on invested capital (rROIC), look to the original equipment manufacturer (OEM), including Genie, for the best ways to keep your rental fleet up and running.

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Selecting the Right Tires for your Telehandler

While tires are not likely the first thing you think about when spec’ing a telehandler, you should spend a few minutes thinking through your options to ensure you get the right type for the needs of your customers.

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Go to the Place, Go to the Person, Go to the Process

Celebrating 50 years in business is a major accomplishment, and if there is one thing I believe has gotten Genie to this point, it’s the people.

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Tips for Building a Successful Rental Business

Whether you’re new to the industry or have been around for a while, every rental store owner’s goal is to build a business that will grow and expand over time.

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Understanding rROIC

Have you been in a conversation lately with someone who’s referenced the acronym rROIC? Chances are you have.

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