Aerial Pros

Marketing Your Rental Store at Tradeshows and Special Events — Step 1

For many people who attend tradeshows or special events, the tradeshow begins when they step into your booth for the first time, looking at your equipment offerings and chatting with your employees.

Using Data for Better Rental Operations

Data takes the guesswork out of running a rental operation, and it is usually just a few clicks away.

How Content Can Grow Your Rental Business

Ten years ago, social media was not seen as a medium by which to conduct business.

Using Telematics to Manage Your Fleet

No matter what size of aerial equipment fleet you have — from 1 to 100 machines — equipment management is something you do every day.

Tips for Building a Successful Rental Business

Whether you’re new to the industry or have been around for a while, every rental store owner’s goal is to build a business that will grow and expand over time.

Understanding rROIC

Have you been in a conversation lately with someone who’s referenced the acronym rROIC? Chances are you have.

Why Inventory Management is Important in Rental Fleets

Over the last 10 years, our rental customers have become extremely more proficient in the tracking of rental fleets by machine — revenue generated, rental rates, time of utilization, maintenance/repair costs, interest costs, downtime, warranty costs/issues, depreciation and resale prices.

Differentiation Strategy for Your Rental Business

In today’s rental industry, competition in the aerial marketplace is intense, with many rental options available for prospective customers.