When investigating a new product, what is the first thing that you notice?
Your boss has just tasked you with making a new quarterly newsletter for your rental company… Where do you start?
Mobile elevating work platforms, or MEWPs, come in a variety of sizes and options.
Take a fresh look at your rental business’s website. Is it doing everything it can for you in the year ahead?
Contractor supply and rental house, Stan Houston Equipment Company, Inc. of Sioux Falls, S.D., has thrived in a small market area many large rental companies would not consider.
Hosting customers in person is a great way to strengthen your rental store’s relationship with them.
If you’re on LinkedIn, Twitter, Facebook, etc., do you have a clear reason why your rental business is participating there or are you out there because “everybody else is doing it”?
On-site events at your rental business create a wide range of opportunities.
Growing a business is not easy, it involves a lot of time, dedication and hard work.
Whether your rental company currently has a social media effort or just getting one started, there is a huge amount of information available on the Internet about everything you supposedly should be doing.
People donate their time, money, and services to charity for various reasons.
If your company rents construction, landscaping or industrial equipment, you should be doing some kind of proactive public relations (PR) effort to build your business.
Think about the messages you might see on posters at a retail tire store.
One of the ways a growing rental company shows success is by expanding to new and different locations.
You have some satisfied, even delighted, customers.
As we celebrated Genie turning 50 in 2016, a lot of people asked what our secret was; how have we succeeded in the aerial industry for over 50 years?
Whether you’re a start-up or an established rental business, if you are thinking of getting into the aerial rental market – equipment that includes boom lifts, scissor lifts and telehandlers – there are more things to make decisions about than just what equipment to order.
Capturing customer testimonials is a powerful marketing strategy.
Every day, your customers’ inboxes are flooded with newsletters, and it might be hard for your customers to differentiate your rental store’s effort from the competition’s.
With more and more marketers focusing on inbound marketing campaigns to drive and deliver new rental business opportunities, content marketing (producing valuable, engaging content tailored to a specific audience) is bigger than ever because it builds your rental company’s brand and keeps your business top-of-mind during the renting process.
For many people who attend tradeshows or special events, the tradeshow begins when they step into your booth for the first time, looking at your equipment offerings and chatting with your employees.