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Why Your New Genie Telehandler Has More than 10 Years of Life on It

When you’re shopping for a new piece of aerial equipment or a material handler, you probably have a long list of questions related to machine features, specs and cost. But how often do you inquire about the research and development that went into that product?

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3 Aerial Industry Trends We’ve Identified Midway Through the Year

The halfway point of the year is a good time to check in on what’s been happening in our industry and what’s to come. Here are three trends I’ve seen rise to the top in 2022.

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The Evolution of Customer Experience

How we buy, sell and interact has and is continuing to evolve, and is much different today than it was even a few years ago.

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Celebrating International Women’s Day 2022

In celebration of International Women’s Day, we interviewed two Genie customers who are female leaders in the equipment rental industry.

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Tips for Transporting a Boom Lift

Booms lifts are common equipment on a variety of different jobsites. But before you can start working with a boom, you have to get it to the jobsite. To do this safely and efficiently, there are some important considerations.

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