Genie Industries Announces New Aftermarket Programs

REDMOND, WASH. (February 11, 2008) – As part of a significant Aftermarket Service support plan, Genie Industries announced today the launch of an easily navigable, online parts website, the participation in a parts and ordering online network, and the appointment of dedicated parts support in the field. Additionally, Genie recently announced the acquisition of Phoenix Equipment. Through these investments, Genie is demonstrating its commitment to increased equipment uptime for its customers and enhanced customer service.

New Online Parts Lookup System
Genie’s new “Serial Number Smart” Parts Lookup System is a user-friendly website with intuitive search functions that gives customers the parts listings they need, without having to download and navigate through cumbersome .pdf files. This system can be accessed through the Genie website, http://www.genieindustries.com/manuals.asp.

“Customers will be able to save time, search more efficiently and effectively, and eliminate the guesswork when shopping for parts,” said Bruce Taber, Senior Director of Quality and Aftermarket Support at Genie Industries.

Currently, the system can look up all Genie® products including telescoping and articulating booms, scissor lifts, portable personnel lifts, material lifts and a selection of telehandlers. Parts information for the remaining telehandlers, Terex® power buggies, light towers, generators and the Terex® HFT 70RS rental trailer will be added to the system by the second quarter of 2008. The system will also be in multiple languages and have online ordering capabilities later in the year.

Genie Online Joins The SmartEquip Network
Genie recently joined the SmartEquip Network to provide aftermarket support solutions to rental industry customers who utilize SmartEquip’s fleet support system. “For fleet users of Genie’s equipment, joining the network will provide a powerful and accurate way to ensure that the equipment they have invested in is up and running,” said Taber. The system is designed to decrease transactional costs, while making both equipment owners and manufacturers operationally more efficient. This technology will streamline aftermarket product support and electronic procurement of Genie equipment. This capability is targeted for launch at the end of Q2.

Genie Adds Field Staff
Genie has also appointed Bob Sartini to serve as dedicated parts support in the field. Acting in the role of liaison, Sartini will visit customers throughout the country in order to gather important customer feedback that will improve the aftermarket support program.

Genie Acquires Refurbishment Company
Additionally, Genie recently announced the acquisition of Phoenix Equipment, a Waco, Texas company specializing in the refurbishment -- cleaning, inspecting and repairing -- of used aerial and telehandler equipment, and the rebuilding -- total tear down, cleaning, preparation and repainting of every component -- of the used equipment. The end result of rebuilding is a machine that is like new and under warranty for six months. This acquisition is key to Genie’s strategy of continuing growth and delivering value-added services for customers. Prior to the acquisition, Phoenix was already a factory-authorized Genie Industries refurbishment and repair center. Phoenix Equipment will continue to operate under its own name.